Real Estate Marketing Books are an invaluable source for learning the business of buyng, selling and exchanging real estate; and should be a part of your real estate marketing strategy, just like a traffic generating real estate website. Because in order to maximize your income potential you need to know how to be a good marketer, one who can find leads and close deals.
And what better way to learn about real estate marketing than through real estate marketing books, listening to cds and attending seminars.
Some real estate agents are natural born marketers and can sell ice cream in snow storms. But if you’re not quite that gifted, as most of us aren’t, reading is a logical choice for acquiring the knowledge you need to become an effective marketer.
One of the best marketing resources I ever read had absolutely nothing to do with real estate. Instead, it was about affiliate marketing. I learned, for example, that many salespeople are ineffective marketers because they focus on trying to get quick sales rather than building relationships to get the sales.
But we know that selling is mostly about relationships. If a person knows and likes you they’ll do business with you. If they think you’re "working" them, or if they distrust you for any reason, they won’t do business with you. Instead, they’ll go around you and purchase from some one else what you were trying to sell them.
Like I said, the book was about affiliate marketing. However, it won’t take but a minute or two to realize how applicable it is to real estate. You can get a FREE Copy right here!
Another real estate marketing book worth checking out is about farming expired listings. I’m a little biased because I wrote it, but if you’ve ever thought about farming expired listings it’s a premium resource. It even comes with expired listing letters, fsbo letters, and more; 9 letters altogether, plus a listing log and marketing update report.
Below are several more real estate books worth adding to your "must read" list. Not all of them are about marketing, but all can help you make money; as a Realtor or investor.
Build Massive Wealth In Real Estate Foreclosures: A simple, yet powerful and proven formula that will grab you by the hand and walk you step by step to your real estate fortunes.
Find and Assign Fixer Uppers: Make $$$ finding and assigning fixer uppers without cash, credit or risk. This is a cash flow generating opportunity that complements your real estate sales career like a hand and glove.
Make Real Estate Investments with IRAs: Use "Tax-free" or "Tax-deferred" Money in Your "Self-directed" IRA, Roth, or other Retirement Plan to Buy Investment Property.
Robert G. Allen's Challenge
: #1 New York Times Bestselling Author Needs Your Success Story. It's Robert Allen - what else do I need to say?
In closing, make Real Estate Marketing Books a staple of your real estate marketing plan and watch your business soar. A book a month can be a precription for a long and prosperous future.
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