Buyer Real Estate Marketing Letter; Thinking Like a Customer

It's easier to write a Buyer Real Estate Marketing Letter when you think like a customer.  Every letter you mail to prospects and customers should have a clear, specific purpose. So, before you sit down to write a letter make sure you are clear about what it is you want to accomplish.

Do you want a listing, or are you interested in showing the recipient a new listing?  Whatever it is be specific about what your most desired response is and once its clear to you it'll be easier to effectively communicate it to your readers.  So, think like a customer for a second.  What will make them interested in your product or service?

Here's another bit of advice for bothbeginning  and senior agents; don't make the letter about you or your company. The readers couldn't care less about that.  They're more interested in what's in it for them.    So, your focus should be on the customer, their problems and how you can solve them.

Next up are headlines, arguably the most important part of your sales letter. Generally, headlines should be longer than 3 or 4 words, but less than 17 words. Take a look at newspaper headlines and other sales headlines for inspiration. Then practice as often as you can.

Sometimes I use a nifty piece of software called a Headline Creator. It prompts you to enter specific information and spits out a hundred or so possibilities.  All of the possibilities aren't useable, but there are plenty of good ones to choose from.

Here are a few more points about a good Buyer Real Estate Marketing Letter . 

• Don't exaggerate or lie about what you can do.  If you do you run the risk of prospects getting wind of it and abandoning you for another agent.
  
• Avoid long sentences.  Be brief and to the point.
  
• Use subheadings to make your letters easier to read.  The subheadings should give enough information for someone skimming down the page to understand your offer.

Once you feel your Buyer Real Estate Marketing Letter letter is complete put it aside for a while before reading through it again. I actually walk away for a full day and reread it the next day.  It's easier to spot mistakes when I do.

However, if you cannot leave your letter for a period of time give it to someone to read. Ask them to skim through it to see if they get the main points of the message. The feedback you receive can be the difference between a letter that you might like and one that a customer may love.

More information about real estate letters