Expired Letter Listing

So, you're interested in an expired letter listing campaign!

Congratulations! You’re about to embark on a journey that many real estate agents know about, but few choose to undertake.

I never understood why, because farming expired listings is arguably one of the best, most focused, results oriented approaches there is. It's an easy concept, and even easier to do. If you can mail letters you can convert expired listings to new ones!

It’s not rocket science, but before you get too excited be forewarned that not just any old expired listing letter will do. Effective ones must have enough information on them to get the most desirable response; a phone call or email message to you.

However, if the ultimate most wanted response is a listing your letter must be outstanding. Hint! A FREE cookie cutter letter won't cut the mustard if you are competing for a $300,000.00 listing.

Fortunately, there are some pretty good ones available to chose from at reasonable cost. But if you're bound and determined to write your own then have at it.

There's another big upside to pre written letters; they're time tested and can be effective in any state, county, or city in the United States.

Effective ones can generate a steady stream of warm, responsive prospects month after month; all interested in one thing, listing and selling their properties. It doesn't get any better than that!

Some expired listing systems come with complementary letters. If you like the idea of repeat mailings go with a letter series, but if you're not interested in repeat contacts go with the single expired letter listing approach.

Either way can be effective and there are pros and cons to both, but ultimately the choice comes down to your personal preference.

Your expired letter listing letter should at a minimum have your full name, address, and phone number(s), and other contact information. It should be as grammatically correct as possible without sounding unnatural and spell checked to be free of misspelled words.

A good letter should also have lots of white space. What I mean is don't have run on sentences in paragraphs seemingly without end. Instead, have short, 2-3 sentenced paragraphs. For example, every paragraph on this page, excepting this one, is 3 sentences or less.

• Also, use bullets whenever possible to break your sales message to help your reader better comprehend it.

Let's face it - real estate agents need listings. The more you have the more money you'll make. On the other hand you severely inhibit your earning capacity if you don't have many listings.

A good expired listing system, with expired listing letters can help you get listings – period! They can help new agents get off to good starts and offer new beginnings for veteran agents who have been around for awhile.

If you can conceive it you can achieve it! So, imagine listing signs with your name on them dotted throughout your community. They will give you instant credibility and help you generate more listings and make more sales.

Everybody likes doing business with a winner and a good expired letter listing campaign can help make you one.

Read More about them...

Expired Letter Listings can be the best listings to have, and are often synonymous with reasonble prices and eager sellers. Here are some that are helping agents convert expireds to new listings, and in some instances without cold calling or cutting fees to get them.

View Full Details!

The most successful real estate agents have lots of listings, and although getting them is easier said than done, it's relatively easy to do - at least with the right system it is!  One system that works to near perfection is the Farming Expired Listings System, with letters.  Learn how it can boost your business, too!

View Full Details!

Prewritten Real Estate Marketing Reports are fast, affordable and content rich!  The use of them is one of the fastest, most effective ways to provide useful information to buyers, sellers, renters, etc.  Convert more prospects to customers by providing useful information that positions oyu as  the knownedgeable professional that you are. Also, when optimized as keyword web site pages they can presell you and the goods and services you provide. And it should go without saying the more content rich keyword pages you have the more leads and sales your web site will generate!

"I averaged 2 plus listings a week using the Expired Letter Listing approach. You almost can't go wrong Farming Expired Listings."

Click here to exit Expired Letter Listing for more articles about Real Estate Letters

Exit Expired Letter Listing and visit Real Estate Marketing Talk Home Page