Farming Real Estate

Farming real estate via direct letter marketing campaigns can be hugely successful, but it is not an immediate gratification marketing strategy. In fact, success is often times measured in months, if not years.

For the most part your success will be based on how good you are at establishing relationships – people buy products and services from people they know and trust. Consequently, most successful mailing campaigns are based on follow up communications via a series of letters, phone calls or a combination of both

The purpose is to build rapport – to establish a relationship between you and your prospects. It usually takes multiple contacts, but I had major success with a single letter campaign - and that was with my expired listing system . I can’t tell you why it worked – but it did…and still does.

Generally speaking, there are three reasons why real estate farming via direct letter marketing campaigns work;

One - You can do mass mailings and cover a lot of area and prospects. You get a bigger bang for your buck by targeting selected areas.

Two - You'll be recognized as a specialist in a relatively short period of time. You can begin establishing a brand in a relatively short period of time.

Three - You'll be able to generate a lot of listings, thereby creating a stable income. Regular contacts with prospects will generate more business than most other real estate marketing ideas.

Here are some of the real estate letters I used to generate leads. They’re well written and ready for immediate download and use, as it only takes a minute or two to personalize them with your personal information.

Summarily, if you’re looking for something that yields immediate results you may be in the wrong profession, as there’s not a whole lot that’s fast about real estate marketing and success these days. However, if slow but steady appeals to you the suggestions and links served up on this page can help you grow your business.

Here’s to your real estate marketing success.

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