Fortify Your Online Presence - Postcard Marketing Idea #3

by Lanard
(Florida)

If you're not mining the Internet for business you're losing market share to someone who is. And by mining the Internet I mean using it to target a local audience. Here's how to do it...assuming that you already have a website.


1. Submit a business profile to the search engines; Google, Yahoo, MSN, etc. Here's why. When someone searches for local businesses (Say Google Maps for instance) they'll get a list of businesses with links to their website page. You have to submit a profile if you want to be included in the results.

A nice thing about this is that the profile can serve as your online presence. In other words you don't have to an online presence to do take advantage of this FREE Internet Marketing Advertising opportunity.

You can get signed up for Google right here - right now!


2. Include keywords specific to your market location in your website pages. Website keyword optimization can be complicated, but for purposes of this article let it suffice to say that you need to be including some combination of the following; names of places, movies, restaurants, parks, housing subdivision...and especially the name of your city on your website pages. If you live in Miami, FL and never mention Miami in any of your website pages you're missing the boat.

Here's
a good resource page to learn more about the power of
keywords. 

3. Design your marketing campaigns and promotions specific to your local market. For example, with the Google business profile described above you can enter coupons and the like to drive traffic to you. There's probably no limit to the way you can use that FREE tool to customize your promotions.

4. Advertise on your local newspaper's website, plus any and all free newspaper websites you can find. This will create back links to your website, and/or help to increase your online presence. The more visible you are on the internet the more business you'll generate.

That's it for now, but before I go I have to tell you that while I've been doing most of these things on my own for a while now the inspiration for this article came from an article posted on Business know-how. Click here to read it.

To Your Real Estate Marketing Success!
Lanard Perry