Just Sold Real Estate Postcards; Strike When You're HotYou might only think about using them after making sales, but they are effective in other ways, too. For example, through regular postcard mailings you create your own recognizable, unique brand of one . Throw in a catchy phrase or two and you could be the next "You're In Good Hands with ---.” You can also generate more leads, listings and sales via postcard marketing. How? By providing recipients with timely real estate information that will help them make smart real estate buying, selling, leasing and investing decisions. People still love receiving mail, especially postcards, even though they sometimes get more junk mail faster than they can throw it away. So, it's to your advantage to identify a targeted “farm area or niche market”, like “expired listings ” and "farm" them. Effective marketing is a matter of numbers, so the more people who know you're in the business and the more frequently you remind them of it the more business you'll generate. Home Buying and Selling Seminars A unique strategy for using Just Sold Postcards is to simultaneously announce a listing you just sold while inviting buyers and sellers to home buyer and seller seminars With sellers you should emphasize the usual things like readying their home for sale, staging for best showing results, etc.. And with buyers you'll emphasize finding the right home, location, financing, closing costs and the like. Seminars are great opportunities to generate leads. Participants attend them because they want information and assistance. Plus, seminars are great for networking. You can invite mortgage companies, attorneys, title companies and even appraisers to present information in exchange for them footing the bill for refreshments and giveaways. "Just Sold Real Estate Postcards are not just for announcing the conclusion of a sale. They can just as easily be the catalyst for new beginnings. " |