Letter for Real Estate Marketing; Attention Grabbing Headlines
An effective Letter for Real Estate lead generation begins with a great headline. First and foremost your headline, and copy for that matter, must get and hold the readers attention. For example, in the real estate business headlines like "Why Great Homes Don't Sell" and "I'll Buy Your Home if I Don't Sell It" are attention grabbers. Right? You bet they are. A few great headlines unrelated to real estate are American Express' "Don't Leave Home Without it" and Federal Express'"When it absolutely, positively has to be there overnight...." Power Words for HeadlinesHeadlines grab the attention of the readers, hopefully long enough to get them interested long enough to get to your most wanted response. And if you include a power word or two you're almost certain to get their attention.In the jargon of advertising some of the most powerful words to use in your real estate marketing letters are: breakthrough, discover, discovery, easy, free, guaranteed, hidden, easy, incredible, love, master, money, new powerful, proven, profits, results, revealed, secret, etc.; all words that most agents never use. According to a Yale University some of the most powerful words in the English language are: money, discover discovery, save, easy, new, health, proven, love and you. How many of these words do you typically use in your letters? My guess is very few. My personal favorite letter for real estate lead generation is in my expired listing letters package. It's one of the rare letters that generated listings with no follow up letters. Others include letters found in my power letters and main page of real estate letters. In closing, take any one of the letters mentioned above, insert or change the headline to wording of your choice and drop them in the mail. There's no time like today. |
