Unlimited Uses For A Simple Letter!

A letter that generates effective results can easily be used as a foundation for other advertising materials. Rather than reinventing the wheel, you should consider using proven content to develop more marketing collateral.

For example, by modifying good copy you can get more mileage from the same words, without added costs. Good to great letters can be easily transformed into effective sales copy for web sites, brochures, real estate marketing flyers, Internet marketing, print ads, email drip campaigns, etc. In fact, the potential uses are limited only by your imagination.

For a better understanding of how to use the various parts take a closer look at how a good one is formatted.

It usually has an attention grabbing first paragraph; a paragraph designed to build awareness, generate interest and convince a person to continue reading. Now consider other places that this paragraph will be effective, perhaps the first paragraph of your real estate web site's home page.

It may also briefly outline the products or services you provide; which is ideal for the products and services page of your website, or within an email message that reminds your customers of all the services you provide.

One that's designed to solicit referrals or testimonials may already contain some great things that your customers have said about you and your business. And if it reflects your credentials it could work very nicely on your "about us" web page, or within a brochure, flyer, or sales presentation.

Think about the various ones you have written, more than likely you'll find that each one contains a valuable sentence or paragraph that can be used elsewhere. Browse though the flyers and mailings that accompany invoices and payments, as well as your prospecting and sales materials.

Nothing is off limits! Great copy can be used over and over again. And if you're part of the unfortunate few that have not written or mailed many – don't worry! You don't have to be an expert writer. Many small business owners, just like you, don't have the time or writing ability to create professional and effective business communications or forms.

So they turn to prewritten packages available though the Internet, many of which are comprehensive and affordable for less than $50. So you really have no excuse, as these documents can be transformed into a variety of marketing materials.

Additionally, you can find some great copywriters through freelance sites, such as www.elance.com or www.guru.com, so there's really no excuse why you can't find an effective letter that can be modified and duplicated over and over.

Here's to your success!

Need some Expired Listing Letters? Then check these out.

Check out the Real Estate Marketing Talk Home Page for more business building ideas.