Marketing for Real Estate Leads; Let Your Words Do the Talking
for Real Estate
Leads via letter writing campaigns can't be beat, but writing compelling sales copy is a tall order. However, if you get it
right it can lead to more leads; listings and sales.
You're raring to go. You're newly licensed and eager to get
your first prospect. Plus, you have more time on your hands than you know
what to do with. Actually, you're a little bored. This is definitely
not how you had envisioned the start of your career.
Still, you know that you can be as good as other agents; you
just need a break. A solid real estate sales letter could be just what
you need. But the problem is they're not easy to write, which begs
the question; "how do you write a good letter that will lead prospects to do
business with you?"
There are many ways
to write effective sales copy, but in many instances it comes down to this; learn
to be attentive to the needs of your clients, and explain in simple
language why they should do business with you. With that said, let us move on
to what components you should include in your sales letter to make it
First, identify the problem of your targeted market. Are they
buyers, sellers, investors, or renters? Convey that you understand what
their problems are and that you stand ready to assist them.
Second, offer simple and practical
solutions. Forget about being fancy and trying to one up the next agent. Instead,
simply let the reader know they have found a unique solution to their specific
Third, show the benefits of doing business with you. Is it
that you have a strong network of agents with buyers and sellers? Or are
you a workaholic and will work tirelessly to earn and keep their business.
Accentuate whatever it is and don't worry too much about being modest. Now is
the time to toot your own horn.
Fourth, close with a call for action. Make it something
that leverages them into action.
When Marketing for Real Estate
Leads with letters
every letter won't be a home run. However, if you follow this formula you may have
more than you do now. These pre written real estate
in my portfolio can help you get off to a good start.
power real estate letters