Marketing With Postcards - Beating Your Competition; Real Estate Postcard Marketing Idea #7

by Lanard
(Florida)

No matter how much money fo you want to make you can do it easier marketing with postcards, but you need a formula for success, like the following:

1. Set Your Goals - Establish A Marketing Plan. Write down what you want to accomplish. Be clear concise and specific about it, but above all be realistic in your expectations.

2. Next, determine what your message will be. Will you be farming fsbos, expired listings, or both? Whatever your message it should be simple and easy to read, like "Call Now For Additional Information", or "Email Now For a Free Report".

3. Design a Postcard That is Eye Catching - part of what you'll be doing is pre-selling your readers on you and your services...mostly through a few words and graphics. So, your postcards need to create a positive impression of you.

Still, you don't want to go overboard by using too many graphics, fonts, colors, etc. Keep it simple to maximize results.

4. Give a Free Gift To Entice To Give You Your Most Wanted Response. What do you want them to do; call you, visit your open house, visit your website, or is it something else? Well, whatever it is offer your readers a free gift when they do what you want them to do.

Here's the final tip - categorize your mailing list. Send out different sets of postcards to old customers and new prospects. By doing so you will better target their needs with better fitting messages.