Still, mortgage marketing it very lucrative and is still one of the most cost effective ways to successfully market mortgage products and services.

There's a lot of money to be made in making mortgage loans, even though the housing market is flooded with a record number of defaulted loans and foreclosures. The possibilities for healthy commissions are near endless, especially when you consider the number of potential prospects in the following categories:

• First time home buyers - people are still buying, despite a depressed market
• Referrals - satisfy one customer and they'll tell their friends about you
• Repeat Business - first a homestead, then a vacation home, maybe even a kiddie condo
• Investment Properties - show them how to do it and they just might
• washouts and Refinances - we've all done it, sometimes several times
• Foreclosure Refinancing - be a hero, help someone save their home

Three Reasons to Start a Mortgage Marketing Post Card Campaign

If you need leads, and who doesn't, there are very few strategies that can yield the results of a well thought out post card marketing campaign. Here's why.

1. Postcards require little time and attention to design, print and deliver. There are many online providers with interactive tools that allow you to design and build in minutes. But on the other hand you can have them designed, printed and distributed for you. It's one stop service at its finest.

2. Mortgage Post Cards are relatively inexpensive. When done right, meaning you have a predetermined highly selected target audience, mortgage post card marketing can be very affordable. However, if you engage in shotgun marketing, meaning you're mailing willie nillie to any and everybody, you can spend a lot of money pretty fast and have very little to show for it.So, a small and select target audience is better than a large untargeted one.

3. Mortgage Marketing Post Cards make positive, lasting impressions.Just take a look at some of the possibilities and see for yourself.Easy to design, brilliantly colored post cards can be as effective as, letters, brochures and flyers. My personal recommendation is to use all three in order to communicate with your prospects in various and interestingly diverse ways.