Real Estate and Marketing; Post Card for Expired Listing Listings

Post Card for Expired Listings is a powerfully effective lead generating idea.  Arguably, they’re as effective as real estate letters and flyers, because when people take them out of their mail boxes they can begin reading your marketing message immediately.  But with letters they have to open envelopes in order to read your message.

And then there’s the cost consideration.  I don’t the exact amount, but it costs approximately .23 cents to mail a post card verses .37 cents per letter.  By the time you add the cost of paper for your letters and envelopes it’s possible that you can end up with letters costing two times as much as letters.

Okay, so let’s consider visual appeal.  I don’t know about you, but if I received an attractively designed, high gloss expired listing post card in my mail box I would be more likely to read it than a letter in a plain envelope.  Even if the envelope was attractively designed I’ve not seen any as appealing as high gloss post cards.

Then there’s this about Post Card for Expired Listing Listings.

Create Customized Post Cards Online
If you’re looking for a low cost real estate marketing strategy look no further than expired listing post cards.  It’s simple to design and mail post cards to your customers than ever before.  

There are many web sites where you simply go to the main page of the web site, then follow a few links to design and create your on post cards. Sometimes you have the option of choosing from hundreds of designs, which you can then customize! And often times you just can’t beat the prices. 

Want to convey a professional image in pursuing expired listings with post cards?  Then attractive, glossy post cards are the way.  Expired listing owners receiving them will immediately be impressed with their quality and what they say about you.  You’re a professional real estate agent, and the post cards you send say how much you care about them and your desire to be their agent.

Buy Your Own Post Card Making Software.
I’m a big advocate of buying any kind of software verses paying for the privilege of using it.  That way I can use the product again and again until I either tire of using it, wear it out, or eventually find a better product.  That way I can design post cards and other marketing materials like a pro, but with the ease of intuitive software prompts.

Away You Go
So, if you want great way to relist expired listings in your area a series of postcards can help you convert expired listings to new ones.  All you do is drop a postcard in the mail and wait for the phone to ring. Does it get any easier?