Postcard Real Estate Marketing is an Inexpensive Way To Market To The Masses. It can be executed pretty quickly and effectively. Every agent's challenge, including yours, is to generate enough leads to convert into sales. With postcard marketing campaigns you can deliver your marketing messages in powerful, visual appealing messages; simply and affordable.
After working for two postcard printing companies (and dealing with many more), I've learned quite a bit about the challenges real estate marketers face when using direct mail postcards. I've also learned the best practices of real estate postcard marketing, the kinds of techniques that can increase your response rates. The problem is...
There are many aspects of “marketing”: lead gen, follow-up, customer service, lead nurturing, reception, etc. But ultimately, if you want to grow, lead generation has got to be a top priority. I've boiled down what I've learned on this subject over the years to four pivotal axioms. Keep these in mind when you are building your lead generation campaigns… ...
Farming For Real Estate - How Farming Has Changed During The Past 50 Years In Real Estate. Farming has been used by real estate professionals since the 1950's. Before that all real estate transactions were handled by bankers, attorney, and accountants. If someone was moving these were the people who knew about it first and made all of the arrangements. Even if you were relocating to a new city or state these people would call their connections in the new town and someone there would handle it for you. ...
Listing is the foundation of the Real Estate business and for real estate agents. More Listings means more business. One of the proven ways to get listings is “Farming”. In this video, James Hussaini, Broker of Record with ...
Go Straight To The video here...
Maintaining high visibility with your prospects is important. Regular communications can be lighthearted and fun, like a
postcard with a recipe for tasty chocolate chip cookies. Other times it might be to announce a
new listing, or a property that they just sold.
Just as important as the message is the frequency of your messages, as
the more contacts you have with your prospects the more likely you are to get
your most desirable response.
The focus should not necessarily be about selling them something right
away. Instead, it should be about developing a relationship with them, as your
audience must connect with you in some fashion before they're going to do
business with you.
Summarily, if you want to be the first Realtor that comes to mind when a prospect is ready to buy or sell a home you should set up a monthly postcard marketing campaign to stay in touch
with them. You contact them now and they'll contact you later.