Real Estate Agents; Business Building Products & Services

There are more than 2 million licensed real estate agents in the United States. It's a pretty competitive profession and to emphasize the point 75-80% of

rookie agents drop out within the first twelve months of being in the business.

So, how do you, and other real estate agents succeed when others fail?

The short answer is through effective real estate marketing, marketing that will cultivate a constant stream of warm, responsive buyers and sellers.

Okay, so you already know that. But you probably don't know how to do it. Well, that's okay. That's why you're reading this.

One strategy that some agents work to near real estate marketing perfection focuses on farming expired listings. Personally, I liked this approach above all others, as owners of expired listings are

  • as close to a captive audience as you're going to get
  • typically still Realtor friendly, and
  • more motivated than before to sell their properties

Yep, farming expired listings is a simple, but highly effective real estate marketing script.  However, other agents use lead capturing websites, 800 call capture numbers, auto-responders and an assortment of marketing materials.

In the end it comes down to your commitment to a sustained marketing program. So, no matter whether you're a new or veteran real estate agent, if you're not contacting a minimum of 10 or more prospects daily you're falling behind the go getters  and are probably not earning the kind of money you need to keep you in the lifestyle that you'd like to become accustomed to.

Recommended Marketing Products

Farming Expired Listings. Discover what others already know and are doing.  Listings expire in your local MLS everyday.  Are you marketing them?  See how plentiful they are and easy they are to convert to new listings with the right system.

Prospect Generator Workbook. This book tells you how to make it easy for prospects to find.  Learn how to distinguish yourself from other agents in your city while increasing the effectiveness of all your marketing efforts; and the right way to attract more qualified buyers. 

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