My Favorite Real Estate Book Was FREE; and You Can Get a FREE Copy, Too
The best real estate book I ever read was about affiliate marketing, not real estate. However, I learned more about online real estate Internet marketing from it than I did any other book I've read. I read about one thing and was able to apply it to another.
Some real estate agents are natural born marketers and can sell ice cream in snow storms. But if you’re not quite that gifted, as most of us aren’t, a real estate marketing book is a good place to begin to get the knowledge you need to sharpen your marketing and salesmanship skills. Still,in order to maximize your income potential you need to know how to generate leads and close deals.
Unfortunately, many salespeople are ineffective marketers because they focus on trying to get quick sales rather than building relationships to get the sales. But it doesn't have to be sthat way.
Selling is mostly about relationships. If a person knows and likes you they’ll do business with you. If they think you’re "working them", or if they distrust you for any reason, they won’t do business with you. Instead, they’ll go around you and purchase what you were trying to sell them from some one else.
The affiliate marketing book I read explains this in clear and in depth detail. And it'll only take a minute or two to realize how applicable it is to real estate. Download a free copy and see for yourself!
Another real estate book worth checking out is about farming expired listings. I’m a little biased because I wrote it, but if you’ve ever thought about farming expired listings it’s a premium resource. It even comes with expired listing letters, fsbo letters, and more; 9 letters altogether, plus a listing log and marketing update report.
Below are several more real estate books that are worth adding to your "must read" list. Not all of them are about marketing, but all can help you make money; as a Realtor, seller, buyer or investor.
Build Massive Wealth In Real Estate Foreclosures: A simple, yet powerful and proven formula that will grab you by the hand and walk you step by step to your real estate fortunes.
Find and Assign Fixer Uppers: Make money finding and assigning fixer uppers without cash, credit or risk. This is a cash flow generating opportunity that complements your real estate sales career like a hand and glove.
Make Real Estate Investments with IRAs: Use "Tax-free" or "Tax-deferred" Money in Your "Self-directed" IRA, Roth, or other Retirement Plan to Buy Investment Property. Robert G. Allen's Challenge
: #1 New York Times Bestselling Author Needs Your Success Story. It's Robert Allen - what else do I need to say?
In closing, if you make learning through real estate books a staple of your real estate marketing plan your business just might take off. A book a month can be a prescription for a long and prosperous future.
power real estate marketing letters
real estate marketing strategy
real estate marketing tools
here are more real estate marketing resources