Real Estate Brochures and FlyersYou can try to convince me otherwise, but I believe Real Estate Brochures and Flyers are under-utilized by many real estate agents. Some focus on high tech thingamajigs to the extent that they underestimate just how effective relatively low cost flyers and brochures can be. Not me. When I was actively licensed I was all about using them. Here's what I mean.I had a lot of success farming expired listings, and whenever I got a listing I would make a flyer about it and send it to all of the agents who were members of the Multiple Listing System that I belonged to.
It was an impressive one-two combination. I entered my listings into the MLS and then followed that up with a flyer to the MLS agents for their selling consideration. In today's market you would call it "niche marketing", with my niche being real estate agents. They had the buyers and I had the listings. Who better to market my listings to than them?Then, about once a month, I'd also update all of my listings on a brochure and mail it to the same agents in the say way...and for the same reason. My flyers and brochures also served the dual purpose of being part of my listing presentations. Additionally, I also handed them out to people in and about the community.My brochures and flyers positioned me as an agent that had it going on, one that buyers, sellers and investors could count on for their buying and selling needs. They also elevated me as an agent worth networking with. I can't remember how many times agents would call me offering a listing that they weren't interested in that I either listed, sold to investors, or bought myself. How's that for the power of flyers and brochures?Summarily, brochures and flyers are pretty low tech - but are still powerfully effective marketing tools. Below are some more articles about Real Estate Brochures and FlyersFree Real Estate Marketing Flyer Free Real Estate Flyer Software
"Real Estate Brochures and Flyers are still two of the best marketing tools to use to generate leads."
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