Real Estate Brochures and Flyers
You can try to convince me otherwise, but I believe
Real
Estate Brochures and Flyers are under-utilized by many real estate agents.
Some focus on high tech thingamajigs to the extent that they underestimate just
how effective relatively low cost flyers and brochures can be.
Not me. When I was actively licensed I was all about
using flyers and brochures. Here's what I
mean.
I had a lot of success listing expired
listings, and whenever I got a listing I would make a flyer and send it
to all of the agents who were members of the Multiple Listing System that I
belonged to.
It was an impressive one-two combination. I entered my
listings into the MLS and then followed that up with a flyer to the MLS agents
for their selling consideration.
In today's market you would call it "niche marketing", with my
niche being real estate agents. They had the buyers and I had the
listings. Who better to market my listings to than them?
Then, about once a month, I'd also update all of my listings on a
brochure and mail it to the same agents in the say way...and for the same
reason. My flyers and brochures also served the dual purpose of being
part of my listing presentations. Additionally, I also handed
them out to people in and about the community.
My brochures and flyers positioned me as an agent that
had it going on, one that buyers, sellers and investors could count on for
their buying and selling needs.
They also elevated me as an agent worth networking with. I
can't remember how many times agents would call me offering a listing that
they weren't interested in that I either listed, sold to investors, or bought
myself. How's that for the power of flyers and brochures?
Summarily, real estate brochures and flyers are pretty low tech -
but are still powerfully effective marketing tools.
Below are some more articles about Real Estate Brochures and Flyers
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Estate Marketing Flyers
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Real Estate Marketing Flyer
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Real Estate Flyer Software
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Estate Flyer Samples
"Real Estate Brochures and Flyers are still two of
the best marketing tools to use to generate leads."
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