Real Estate Brokers Play Important Roles in The Development of Their Agents
Real Estate Brokers are key players in the development of the agents who hang their licenses with them. When nurtured properly they can evolve into long term partners and make lots of money for their Brokers.
Although many brokers step up to the plate and properly train their agents, some may be stuck in the old way of doing things. Sure, they may have a website, but is it functional to the point of capturing leads 24/7.
The point here is simply this. The right real estate marketing tools in today's market is crucial to real estate brokers passing along to his agents the need to have the right tools to get the job done.
The right tools include lead capturing websites, 1-800 telephone number lead capturing systems, electronic newsletters, email post cards, auto-responders, marketing books and more.
Still, associate agents should take initiatives to educate themselves about the products and services they need to gain a competitive edge over their competitors. They shouldn't leave it to their real estate broker to give them what they need. After all, potentially hundreds of thousands of dollars are at issue.
So, if you haven't updated your office with contemporary resources for your agents you might want to do so. When they're properly trained they'll make you lots of money. On the other hand, they'll cost you plenty of money if they're poorly trained.