Real Estate Design Website

Real estate design website content and website navigation are three critical elements of a user friendly web site.  They’re important features that actually bring users to your site and keep them there. 


Good real estate website design is eye-catching, inviting, highly interactive and functional.  It will attract and keep customers at your web site by way of content that is  planned and integrated into it so that it will be highly visible on the major Internet search engines. This is how new customers will often find you and your site, aside from your own advertising, word of mouth and other methods of advertising it.

Given that most internet users will leave a website if it doesn't load completely within 15 seconds, yours should load fast. One way to do this is to reduce the number of images on your website. They make your site load very slowly and more often than not don't add a lot of value to it.


However, If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.


Website Content

Real Estate Web Site Content is a key element to boosting search engine rankings and driving traffic to your web site. Some web masters write their own content, which is a great approach.  This way you’re assured of generating unique content written in your style. 


However, this is a  “slow build” process, as you may be limited to generating on e page every 3 – 7 days.  And when you consider that you need hundreds of pages to have a serious real estate lead generating website it could take you years to build one that generates enough leads to earn a living as a real estate sales professional.


Some hire “ghost writers.”  This is a good approach, too; but potentially cost prohibitive.  It’s possible to find writers willing to bid as little as $5.00 per page, but it’s not unusual to receive bids for $20 – 100.00 per page. You can post bids at  Guru.Com and Elance.Com to see what it will cost you without obligation to award the bids. 


Another option is to use Prewritten Real Estate Web Site Content, where you purchase prewritten materials that are often times ready for immediate upload to your web site without doing anything to them.  However, I recommend that you take a least a few minutes personalizing them to make them uniquely yours. 


Personally, I routinely buy and use Prewritten Web Site Content.  It’s cost effective, easy to personalize and allows me to build my web sites relatively fast. 


Overall, the strategy that works best for me is a combination of all three approaches.  I recommend that you do the same approach if you want to build a website that generates visitors without taking forever and a day to build.


Website Functionality
High-quality web design is arguably as important as the functionality of a website. They are sure to impress your visitors, clients and peers and can create the perfect look by using graphics, photos, content and more.  Well designed and executed sites allow agents to capture information about their visitors and facilitate immediate follow up to a visitor’s request for additional information! These web design components include, but are not limited to:


Seller Reports

Buyer Reports
Renter to Buyer Reports

Online Home Loan Prequalification

Online Home Inventory Program

Virtual Postcards

And Much, Much More!

Autoresponders/Automated Email Drip System Allow You To Follow Up With Prospects Automatically


Real Estate Design - Website Navigation

A major aspect of your web site design is the it’s navigation. If the navigation is poor the user will leave quickly, without taking the time to look at your content, no matter how good it may be.


Also, if your web site is difficult to read, or has unappealing font size and colors, and/or is otherwise unappealing the visitors may leave because of it, too.  Consequently, a good, clean, simple and easily navigated web site is the best type of site to create.


Make sure you have clear directions on how to navigate your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion. 


For example, it should not have the navigation bars at the top of one page, on the side of another and on the bottom of yet another.  That’s way too complicated to keep up with visitors will vacate your site faster than a football stadium emptying out when the home team is getting pulverized.



So, when you’re ready to enhance your online real estate lead generating campaign consider these ideas for improving your website. Remember, real estate design and website navigation are all critical elements to your online success, but so is content...and lots of it. 


Happy Prospecting!  

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