Real Estate Farming; Prospecting Made Easy

And it didn't help that successful agents measured success in terms of months and years. I didn't have that kind of time. I needed listings and sales yesterday.

Are we anything alike? Still, I learned that farming real estate, when approached strategically, provided a steady source of prospects and income. You can benefit from my strategies, too. Here's how.

The first thing to do is establish a neighborhood, or niche, to market. I decided to farm expired listings and eventually refined my system to where I averaged two plus listings a week. The only thing better than getting a new listing was closing a sale.

The next thing to do is have monthly contact with each and every property owner in your targeted area, or niche, via direct mailings, newsletters, autoresponders, flyers, postcards, etc.

Mix it up so that your real estate farming materials are varied, interesting and appealing. Send a letter one month, a post card the next, a flyer the next and so forth and so on. People will get to know you through your communications and look forward to receiving them.

Be sure to drive prospects to your website so that you can capture their email address.

Everything you send should a link to your website offering something free, interesting and helpful, in exchange for their email address. Once you have that you're one step closer to converting them to a paying customer (a sale, listing, rental, etc.).

For example, my web sites contain lots of content in the form of real estate marketing reports , special buyer and seller articles, credit card information , home buying and selling info, etc. You can use this same information on your website. Follow the links to discover how.

Finally, make it hassle free and by automating the delivery of your marketing materials via auto responders , an email marketing mailing service that automatically delivers your messages. This tool will enable you to stay in regular contact with your prospects and clients, as well as acquire new ones, while saving both time and money.

Thanks for stopping by. Please exit real estate farming and visit my home page