Of course you could get all crazy about it and complicate things to the point that you never generate even the first issue, but there’s a ton of prewritten real estate marketing reports and information that’s readily available that you can choose a report/article, spend a few minutes tweaking it by putting your name and contact information on it and emailing it out to your subscribers.

Here’s what I mean.  Check out this sample real estate report.  It is one of thousands that you can buy surprisingly cheap.  Put your name and contact information on it.  Now, how long would that take?  Now all that’s left is to email it out to your subscribers!

And automating the process is a breeze, too – with sequential autoresponders!  With autoresponders you can program messages to go out weekly, every two weeks, monthly, etc.  They’re basically like VCRs and other recording systems, where you program to record your favorite shows once a week.  However, with sequential autoresponders you program them to send out your newsletters as frequently as you want.

Now, the purpose of newsletters is to convert provide useful information to your subscribers, but a funny thing happens in doing that – many will become paying customers.  That’s right – newsletters help you convert prospects to paying customers. 

Here's information about how to sign up for mine, if you're not already!

6 reasons why newsletters are effective lead gatherers!

1. Free Information

Many newsletters are free.  For that reason alone, real estate consumers subscribe to them.  Most newsletters provide useful information that reflects a genuine concern to help consumers while demonstrating their expertise in the field. 

Such free articles are also a way to attract readers, and get them hooked to read on to the sales pitches, which is the primary intent of issuing the newsletter.  Nevertheless, anything that is free and informative at the same time should always be the searcher’s first stop.

2. Credibility

In general, newsletters have more credibility than the usual ads. Agents that publish newsletters use them as a venue to establish their brand and demonstrate their authority in the profession. Thus, they most likely will publish reliable, well-researched and relevant market information, geared towards the benefit of the consumer, in order to maintain their credibility.

3. In-depth Information 

Real estate newsletter articles provide more in-depth information than real estate ads. The intent of real estate newsletters is to have a venue to better educate consumers about real estate details that are not covered in advertisements like construction quality assessment, safety, after move-in support, etc. Having such information will enable them to make better buying, selling and investing decisions.

4. Financial Information

Aside from real estate leads, newsletters also provide other information that is related to the industry.  Financial information such as mortgage rates, mortgage calculators and bank or lending institutions contact information are also among the additional information that you can provide via a newsletter…all information that is readily available as prewritten content.

Occasionally, real estate newsletters will publish full-length articles on financial information such as “How To Compute Amortization” or “The Benefits of Refinancing.” 

5. Locations

Aside from financial information, real estate newsletters also feature full-length articles and facts on hottest real estate locations as well as uncharted lands that have yet to join the boom.  Depending on the profile of the property you intend to market, such information will be beneficial to consumers interested in keeping up with the latest real estate trends.

6. Seminars and Viewings

You can also put information about real estate seminars and property viewings in newsletters.  As an agent, this is your opportunity to create forums where prospects come to you in droves, each demonstrating by their attendance that they are serious prospects interested in buying or selling real estate.  

Modern day newsletters are easily issued electronically; the e-newsletter, sent via e-mail or downloaded from the publication’s website, but offers the same useful real estate information without the hassle of piling paper.  I distribute my newsletter exclusively via email and will not have it any way and at the time of this writing have nearly 2,500 newsletter subscribers!

Summarily newsletters are easy to produce and distribute, so easy in fact that you can begin publishing and distributing one today!

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It doesn't matter if you are new to the real estate profession or a seasoned veteran there is one thing you have in common.  Before you can sell any property you have to have prospects. . .

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