Real Estate Leads via Newsletters are some of the best Real Estate Leads to have, mainly because readers of them usually have to opt into
your mailing list. Essentially, they're asking you to contact them...meaning that they're interested in what you have to say about real estate.
So get this, because it's important! Newsletter subscribers will freely give their email addresses in exchange for the promise of information to come. And best of all newsletters are easy to produce and distribute.
Of course you
could get all crazy about it and complicate things to the point that you
never generate even the first issue, but there's a ton of pre written real estate marketing reports and real
estate web site content that's readily available for immediate
use as newsletter
Here's what I mean. Check out this sample real estate report. It is one of thousands that you can buy surprisingly cheap. Put your name and contact information on it.
How long do you think that would take? No long right? The hardest part will be making the decision to do it, which also becomes easy when you automate the process with sequential auto responders.
Sequential auto responders, also known as drip campaigns, drip email campaigns, et.) are nothing more than the timed and automatic sending of newsletters and email messages, like your out of office reply on your office computer. And with them you program your messages to go out as frequently as you want.
Why Use Sequential Auto responders To Cultivate Real Estate Leads Via Newsletters? Because they will make you money! When you provide useful information to your newsletter subscribers through frequent contact it will convert some of them into paying customers; customers who either buy, sell, rent, invest through you, or make referrals to you.
1. They Provide Free, Useful Information
People love them and many newsletters are free; and
for that reason alone real estate consumers subscribe to them. Most
newsletters provide useful information that reflects a genuine concern
to help consumers while demonstrating their expertise in the field. However, free newsletters, articles and
information are also a way to attract readers.
2. They Demonstrate Credibility
general, newsletters have more credibility than ads. Agents that publish
newsletters use them as a venue to establish their brand and demonstrate their
authority in the profession. Thus, they most likely will publish reliable,
well-researched and relevant market information, geared towards the benefit of
the consumer in order to maintain their credibility.
3. They Provide In-depth Information
Real estate newsletter
articles provide more in-depth information than real estate ads. The intent of
real estate newsletters is to have a venue to better educate consumers about
real estate details that are not covered in advertisements, like construction
quality assessment, safety, after move-in support, etc. Having such information
will enable them to make better buying, selling and investing decisions.
4. They Provide Financial Information
Aside from real estate leads, newsletters also provide other
information that is related to the industry. Financial information such
as mortgage rates, mortgage calculators and bank or lending institutions
information are also among the additional information that you can
provide via a newsletter…all information that is readily available as
5. They Market Specific Locations
from financial information, real estate newsletters also feature
full-length articles and facts on hottest real estate locations as well
as uncharted lands that have yet to join the boom. Depending on the
profile of the property you intend to market, such information will be
beneficial to consumers interested in keeping up with the latest real estate
6. Seminars and Viewings
You can also put information about real estate seminars and property viewings in newsletters. As an agent, this is your opportunity to create forums where prospects come to you in droves, each demonstrating by their attendance that they are serious prospects interested in buying or selling real estate.
Modern day newsletters are easily issued electronically and make generating Real Estate Leads via Newsletters a breeze. They're typically sent via email or downloaded and offer useful real estate information without the hassle of making, managing and saving paper copies. I distribute my newsletter exclusively via email and will not have it any way. Right now (November 25, 2009) I have more than 2,500 newsletter subscribers!
Would you like to ask a question about how to Generate
Real Estate Leads via Newsletters? Click
here to ask it!
Summarily, newsletters are easy to produce and distribute, so easy in fact that you can begin publishing and distributing one today!
It doesn't matter if you are new to the real estate profession or a seasoned veteran there is one thing you have in common. Before you can sell any real estate you have to have prospects. . .