Real Estate Marketing Letter

A real estate marketing letter campaign is one of the best, most focused, results oriented real estate marketing approaches to getting real estate listings. It's an easy concept, and even easier to do.

If you can mail letters you can get listings and sales!  It’s a simple and effective marketing strategy.

Although many agents know how profitable marketing via a real estate marketing letter can be, few choose not to send them. I'm not sure why, but their loss can definitely be your gain!

It’s not rocket science, but before you get too excited be forewarned that not just any old real estate marketing letter will do. Effective ones must have enough information on them to get the most desirable response; a phone call or email message to you.

But if you're going for the ultimate most wanted response, an actual listing, your letter must be outstanding. Hint! A FREE cookie cutter letter won't cut the mustard if you are competing for a $500,000.00 listing.

Fortunately, there are some pretty good ones available to choose from at reasonable cost. But if you're bound and determined to write your own then have at it.

Another big upside to pre written real estate marketing letters is that they're time tested and can be effective in any state, county, or city in the United States.

Really good ones can generate a steady stream of warm, responsive prospects month after month; all interested in one thing, listing and selling their properties. It doesn't get any better than that!

You can also find real estate marketing letters in some expired real estate listing systems. I use this one and averaged a little more than 2 real estate listings a week!

If you like the idea of repeat mailings go with a letter series, but if you're not interested in repeat contacts go with the single letter approach.

Either way can be effective and there are pros and cons to both, but ultimately the choice comes down to your personal preference.

Your real estate marketing letter should at a minimum have your full name, address, and phone number(s), and other contact information. It should be as grammatically correct as possible without sounding unnatural and spell checked to be free of misspelled words.

It should also have lots of white space. Refrain from long run on sentences in paragraphs seemingly without end. Instead, have short, 2-3 sentenced paragraphs. For example, every paragraph on this page, except this one, is 3 sentences or less.

• Also, use bullets whenever possible to break up your real estate listing letter sales message to help your reader better comprehend it.

Let's face it – you need listings. The more you have the more money you'll make. On the other hand you severely inhibit your earning capacity if you only have just a few of them.

A good real estate marketing system, with dynamic real estate marketing letters can help you get listings – period!

If you're a new agent it can help you get off to a good start. You'll end up contacting a lot of "potential" buyers and sellers in a relatively short period of time. 

And if you've been licensed for a while, but don't have the volume of business that you want an expired real estate listing campaign can supercharge your marketing results.

It's all about contacts.  The more people you market your services to the sooner you'll get to the people that you can "close".

So, conceive it then achieve it! Imagine your many listing signs dotted throughout your community, and then create a plan to make it happen. They will give you instant credibility and help you generate even more listings and sales.

Everybody likes doing business with a winner and a good real estate marketing letter campaign can help make you one.

Below are some of my favorite letters...

"There's very little editing involved when you buy prewritten real estate letters. Usually it's a matter of opening your favorite word processor and personalizing them with your information."

Finally, be sure and visit Real Estate Marketing Talk Home Page for more business building resources.