Real Estate Marketing Strategy

Looking for a good real estate marketing strategy that you can market to the masses without going broke? Well, here's one that will work with FSBOs, Renters ,Buyers, and even Sellers.

Sponsor Workshops... for renters, FSBOs, 1st time home owners, buyers interested in condos, etc.). Advertise it in your local newspaper indicating that seating is limited.

Require attendees to call and RSVP their intent to attend. Make sure they provide name, mailing address, phone numbers, email address and information needed to contact them for followup.  

The workshop should be relatively short; 60-90 minutes long. Provide a movie, popcorn and a sitter for kids so that parents won't have to worry about getting a babysitter. More parents are likely to attend if they know "child sitting" will be available.

The workshop should should be long enough to share useful information, but short enough that you won't stress about how you're going to fill the time.

Workshops Can Open A Floodgate of Leads

real estate marketing strategy

Host them in your office if you have adequate space. If not, the local library, a Title Company, Mortgage Company or similar other location will suffice. Do not rent a space. Instead, try partnering with one of these providers as a co-sponsor and use their space and have them provide the refreshments. After all, each attendee is a prospect for their products and services, too.

If the workshop is for sellers, instruct attendees on the dos and don'ts of selling their properties; establishing the right price, creating curb appeal, staging a home for sale, establishing how and when to show their properties, and more importantly how to be safe when showing properties. If it's buyers go the route of expressing the benefits of home ownership.

One objective of the workshop is to give each attendee essentially the same information you give when you go on listing presentations. It's kind of like a listing presentation in reverse, but instead of you going to them they come to you as a group.

So, at the end of it each attendee will have a greater appreciation of the advantages of using a Realtor, your marketing plan, contact number, email address, etc.

Follow Up With A Series Of Letters To Continue Building The Relationship

As a general rule it takes 4 - 7 contacts before you develop enough rapport with prospects to earn their business, but it's well worth the effort.

You can also make it easy on yourself by using pre-written real estate marketing reports as collateral marketing materials, reports that are ready made to copy, paste and send.

Every attendee will be a potential customer for you; as a seller and/or as a buyer.

Some agents think that an effective real estate marketing strategy has to be expensive and complicated. Hopefully, we just dispelled that notion.

Do You Know Many Agents Who Are Hosting Workshops?  Probably Not!

How about any who host Open Houses for their office? No?! Then how about agents who sponsor workshops on how to finance home loans? No... again? Can you see how all of the prospects are yours!

Hopefully, you can now see the near endless possibilities of this strategy for self promoting your services and if you institutionalize it (meaning make it once or twice a year) it could be one of the things that distinguishes you from your competitors.

One More Idea Before You Go

You've probably heard it before, bt there's a good chance yo haven't done anything about it yet... and that's the idea of Farming Expired Listings!  But you probably think that every other agent knows this too, and are probably already working expired listings to the point of them being overworked.  Maybe they are and maybe they aren't, but one thing you CAN be certain of is that they're at least hitting the target every time they go after them!

Indeed, MOST agents know about expired listings, but few have good systems and even fewer farm them consistently. Ask around your office and you'll quickly discover that I'm right.

I think there's always room for someone with a good system who works it consistently, five days per week. Below is information about the one I used, but please feel free to look around to se if there are others that catch your interest.  Here's To Your Real Estate Marketing Success!!

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