Real Estate Marketing Tip #10; Farm FSBOs

by Lanard Perry
(FL)

Real Estate Marketing Tips; Tip #10 - Farm FSBOs

I hate cold calling, but the older I get the easier it becomes. I guess that's because I know with a great deal of certainty that I'm not going to sell anyone anything over the telephone on the first call.

However, what I can do is close them through letters - that's what I've gotten good at.

And the approach for Farming FSBOs that I had the most success with was by identifying properties from signs on the properties, rather than by calling them from newspaper ads.

You have to figure that there are enough agents calling FSBOs to where they just might snap on you because you had the bad luck of calling right after they'd exceeded their ability to be polite to another agent.

So, instead of calling I mailed letters. The letter I used is in the expired listing system that you'll find on this site, but I guess it can be any letter as long as it's decent.

However, the main thing to remember is that ultimately you'll get better results when you mail letters from seeing signs verses from newspaper ads. That's because FSBOs with signs get a lot less attention than those from newspaper ads.

That's it for now.

To Your Real Estate Marketing Success!
Lanard Prry

Call anytime about anything.