For Agents, Buyers, Sellers & Investors
Real Estate Marketing Tip #5; Start A Real Estate Newsletter
by Lanard Perry
Real Estate Newsletters
This is the 5th of a growing list of Real Estate Marketing Tips to grow your business and increase your marketing success. This one is about Real Estate Newsletters.
Newsletters In a Box
If you've researched "real estate newsletters," you know that companies offer pre-printed ones that are completely done for you for a fee, in both paper and electronic versions. One that came across my radar while preparing to write this article offers a free guide that explains in great detail some of the many reasons you should be marketing your services via newsletters. It's full of useful information! You can
click here to get it.
If you have money to spare, it can make sense to subscribe to a paid service. You'll get professionally designed newsletters with lots of eye appeal...totally stress-free!
You Can Do It Yourself, Too!
I'm a low-budget guy and like keeping things simple and affordable while still having them be good and effective. I use real estate website content articles to create my newsletters.
you can click here to learn more about them.
Admittedly, my newsletters may not be as visually appealing as some done by expensive services, but they're effective lead generators and serve the dual purpose of establishing trust and rapport with my subscribers.
For example, my target audience is real estate agents, investors, buyers, sellers, mortgage brokers, and bankers, and I have more than 3000 subscribers. I could tell you the exact number, but it's not important enough to break my writing flow to look it up.
Of course, if you're an agent, you may never have that many subscribers; but signing up a couple of hundred of them, buyers and sellers, is very doable!
Getting the Most out of Your Newsletters
But let's get back on point. Here are some things you should do to get the most out of your newsletters.
1. Collect links to sites offering interesting and helpful information and include them in your newsletters.
2. Write like you talk if you don't think you're a good writer. Make it a point to have fun, be yourself, and forget about trying to be perfect. It will take much pressure off of you.
3. Hire ghostwriters when your brain freezes up and you can't think of one good thing to say.
4. Use an autoresponder service to deliver your newsletters and sign-up subscribers automatically.
5. Market your newsletter by distributing flyers, placing sign-up forms on your website pages, and offering giveaways to encourage people to sign up.
Wrapping Things Up
Summarily, having a Real Estate Newsletter is one of the top tools for generating leads and turning them into prospects...and in the end, some of those prospects will become buyers and sellers.
That's it for now. Talk to you the next time.
To Your Real Estate Marketing Success!
Lanard Perry
352-283-9316
*Please feel free to call anytime about anything!
