fsbo letters banner 3

Real Estate Marketing Tip # 7 - Give Away Business Cards

by Lanard Perry

One of the most underutilized strategies of rookie and veteran agents involves business cards. Specifically, they don't give enough away. I've known newly licensed agents to order their first box of five hundred cards and have nearly all of them a year later.

They didn't get the memo! Real Estate Business Cards can be an effective marketing tool, but only if you put them into prospects' hands. Following are some basic strategies.

1. Give as many away as you can...every day. If you're not putting them in the hands of live people, you should be leaving them everywhere you go; on grocery checkout counters, in your doctor's office waiting room, on the countertop when you pick up your clothes from the dry cleaners, etc.

2. Strive to give away 4,000 or so cards every year. That breaks down into a manageable 10-15 cards a day. You can do it...I know you can!

Real Estate Prospecting is all about creating lead generation systems...and giving away business cards is a relatively passive, easy, and inexpensive way to expand your marketing reach.

So, you can keep your business cards in the box where they are now or put them to work for you by giving away as many as you can.

Ready to boost your real estate marketing success? Then start giving away more of your business cards...starting today!

Click here to post comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Real Estate Marketing Tips.

Enjoy this page? Please pay it forward. Here's how...

Would you prefer to share this page with others by linking to it?

  1. Click on the HTML link code below.
  2. Copy and paste it, adding a note of your own, into your blog, a Web page, forums, a blog comment, your Facebook account, or anywhere that someone would find this page valuable.

Letters              Email Marketing      Articles    Lead Generation    Marketing Tips