Real Estate Marketing Tip

Real Estate Marketing Tip.  Here's a good one!

Real estate agents with good marketing scripts tend to get more listings and make more sells than agents without them. Why? Because a good marketing script provides a template for success, and can be as effective for you as the person who developed it.

So, here's the real estate marketing tip for the day!

Marketing scripts can cost thousands of dollars, but that doesn't mean they're effective. On the other hand, some scripts are pretty cheap; but, cheap is as cheap gets, and you may end up wasting a little bit of money for a whole lot of nothing.

Try this relatively inexpensive, quick easy and effective one.

Log onto your Multiple Listing System service

  1. Print out an update report for the last month, or any time frame you want.
  2. Search specifically for the expired listings

Bam! The MLS update report will show you all of the expired listings for that report period and provide you with just about everything you need to know to re-list expired real estate listings. You can get the seller's

  • name
  • mailing address
  • property address
  • phone number
  • type of property
  • current asking price
  • price reductions during the listing period
  • how much the taxes are
  • and anything else that you even think you might want to know about these properties.

The nicest thing about the farming expired listings real estate marketing script is that you target only known prospects interested in selling their properties.

Unlike fsbos, cold calls and other marketing scripts, most owners of expired listings are warm, responsive, and still Realtor friendly. They are already sold on the idea of doing business with a real estate agent again, and if you have a good script you can convert them to your client just as easily as another agent.

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