Real Estate Post Card Marketing Article #1
Low-Cost Marketing With Postcards
By Bob Leduc
Here's a simple way you can generate lots of sales leads ...or traffic to
your web site. Use postcards. They're highly effective and very low-cost. Plus,
postcards provide the following 6 unique advantages over most other types of
1. Maximum Exposure for Your Sales Message
Postcards are delivered "ready to read". Even people who usually ignore other
advertising will find it hard to avoid looking at your message when it's on a
postcard ...especially if you keep it brief.
With other types of advertising you often lose prospects who would have been
interested in your offer ...but they never saw it.
2. Simple and Low-Cost
Postcards are simple to produce - and very low-cost. You can print 4 x 6 inch
postcards on your own computer for less than 2 cents each. Or you can reduce the
cost down to about 1 cent each if you print 4 at a time on 8 1/2 x 11 sheets of
card stock and cut the sheets into quarters.
Even postcards printed by a commercial printer are not expensive ...usually
about 4 cents to 8 cents each.
The postage for mailing postcards is low too. In the US you can send
postcards by First Class Mail for only 23 cents. This reduced postage rate
applies to postcards that are at least 3 1/2 x 5 inches but not over 4 1/4 x 6
3. Get Immediate Results
Because postcards are simple and easy to use - they produce results quickly.
Often your postcards can be mailed within a week from the time you decide to use
them. You will start getting replies 2 or 3 days later.
4. Gain Control of Your Sales Activity
Postcards put you in control your sales activity. You can avoid getting too
many or too few responses during any time period by regulating how many
postcards you mail and how often you mail them.
That means you can quickly boost your sales activity anytime it slows down.
And you can avoid losing customers you can't handle immediately because you got
flooded with too much activity at one time.
5. No Wasted Advertising Expense
Postcards enable you to spend your entire advertising budget on your best
prospects. You don't have to pay for advertising to a large audience in order to
reach a few good prospects.
With a little advance planning you can make sure your postcards only go to
prospects likely to be interested in what you offer ...and who also have a prior
history of acting on offers that interest them.
For example, analyze your customers and make a list of the characteristics
they share. Then call several national mailing list brokers and tell them what
you are looking for. You'll be surprised at how specific some mailing lists are
6. Can Evaluate Results Quickly
Postcards normally generate 90 percent or more of their total number of
replies within 7 to 10 days. This enables you to quickly and accurately evaluate
the results of postcard advertising. You'll know in about a week if you can
confidently send more of the same postcards - or if you need to make some
Don't overlook postcards when you want to generate sales leads - or web site
traffic. They're highly effective, very low-cost ...and they provide these 6
unique advantages you cannot get with most other types of advertising.
Copyright 2004 Bob Leduc
Bob Leduc spent 20 years helping businesses like yours find new customers and
increase sales. He just released a New Edition of his manual, How To Build Your
Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll find his low-cost
marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific
Time/Las Vegas, NV
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