A real estate prospecting letter is more effective when it is specific to the person receiving it and the reason for writing. Generic letters are okay to use
as templates, but sending letters is pointless unless they’re personalized and made specific to the intent at hand;
Take this prospecting letter, for example. It started out being 1 of 50 Letters that I spent a few minutes personalizing to make uniquely mine, which is key to maximizing the effectiveness of real estate letter templates!
When you find a good real estate prospecting letter think of it as a template from which you will craft new and other effective real estate marketing letters. Strive to make each one different, even though you craft others from the same template!
Specify Benefit to Recipients A good prospecting letter will explain how you (the real estate agent) will benefit the recipient (buyer, seller, investor, and renter). In short, your letter should tell specifically, yet concisely, how you can solve a recipient’s particular needs.
With renters it could be helping them buy homes for the same as rent and with sellers it could be improving the marketability of their homes by you giving free home warranties to buyers.
Specific Request for Action Be specific about what you want the readers of your letters to do. It could be to call you to request a comparable market analysis, request for information on how to prepare their home for sale, or maybe even for an appointment to see one of your listings!
Don’t be shy about what it is you want them to do. Just come right out and ask them to do it. You might just be surprised at how often you’ll get it!
Low Rejection Prospecting If you’ve ever done any “cold calling” you know that it can be very unpleasant. Some say every “no” is a step closer to a “yes”, but every “no” I got took a heavy toll on my self confidence.
What's Next I never got use to “cold calling”, and ultimately wrote and used prospecting letters. Click Here To See All of The Real Estate Letters Available on Real Estate Marketing Talk.
Summarily, when a real estate prospecting letter
can be an effective tool in helping you build your business. The more
letters you mail out the better off you’ll be. After all, if nobody
knows you’re in business you can’ generate any!
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