Real Estate Sales Lead
Estate Sales Lead
Estate Leads is Easier Than You Think, But in The End You Have To Stop
Thinking and Do Something About It"
From The Desk Of Lanard Perry
Do you know what separates a Good
Real Estate Sales Lead
from a Bad One? Nothing if all you do is think about them. But when you have
good ones you can get paid, and that's what the game is all about.
There's a thin line between being passionate about something
and coming across as pushy, and this may be one of those times for
Why? Because there are literally dozens of sales lead
opportunities around you everyday that are somehow overlooked discounted, ignored and in the end not taken advantage
of - and I so very much want you to realize just how easy it is to get
some of them.
A thing that works against most real estate agents is
their need for immediate gratification. They look for leads today that
they can close tomorrow. I can Guarantee that they'll be frustrated, as
there's nothing fast about listing and selling real estate.
How to Get Real Estate Listings
Still, Real Estate Sales Lead generating ideas are almost
too plentiful to count, if you open yourself up to them. For example, here
are 3 right off the top of my head.
1. Classified Ads. Many agents
think that in order to advertise for leads they have to have listings of their
own to advertise. Consequently, they never take advantage of this most
superb way of generating leads.
Well, Stop The Madness...Now, as there's nothing prohibiting you from identifying a
house that you can get passionate about selling and advertising it.
Think about this for a second and realize just how
powerful and simple the concept is. Most agents don't give property
addresses in the ads anyay; or, disclose them over the telephone
when potential buyers call in on the ads. Nor is there anything in
the ad saying it's your listing.
So, in the end who's going to know or
whether you advertised someone else's listing?
But if that makes you uncomfortable do a generic ad that
for a subdivision. Here's how.
Identify 3 -
4 homes in a subdivision and run an ad that says something like
"4 Most Desireable Homes in Prestigious Windham Hills. Priced to Sell. First
Come First Served."
And best of all this Real Estate Sales Lead Generating
Idea is something you can do today for just the cost of an ad. This
is just one of the many "How
to Get Real Estate Listings" examples in the Lead
Generation For Real Estate Pros Ebook
. I repeat...you can implement this idea today.
Here's another one.
2. Farm Expired Listings. When I
first got licensed I went months without coming within 50 feet of a viable
lead. It was pretty depressing, but instead of giving up I dug in.
So, I turned my attention to Farming
The thing about Expired Listings is that you know that they are typically
Realtor friendly, have been educated to some degree about the housing market and
are familiar with what it takes to get their property sold. Expireds
can be as good a Real Estate Sales Lead as there is..
A key to converting them to new listings is letting them know that a
different Realtor can make the difference between another 6 months on the market
and selling their property! So, when a listing expires, make sure that the
homeowners have your number close at hand. Let them know that they can depend on
you to respond to their needs and that you will be available to them around the
Mailing out something each day is an Effective Real Estate Sales
Lead Generator, especially if your mailing to Expired Listing Property
Owners. It's good for Farming
Expired Listings and other farming approaches
(apartment dwellers, condo buyers and sellers, move up buyers, etc.).
Here's the last one.
3. Real Estate Web Site Content. When you think Real Estate
Web Site Content think Real Estate Marketing Reports, Articles, Web Site Content
and Marketing Reports too, as they are for all intents and purposes the
same. But no matter what you call them they are killer, Real Estate Sales
Here's why. Sooner or later, someone's going to type your name/real
estate web site into a search engine. What do you want them to find? Nothing?
There are people who want to find you, and if you don't have a website then
you're letting them down – they expect you to be online. For many people, you
might as well not exist if you can't be found with a search engine.
Not having a website is like not bothering to get listed in the phone book.
Whether it's customers or old school friends you're hoping for, very few people
are going to find you if you aren't online.
But to have a
presence on the Internet you must have a
web site comprised of rich, useful information. Creating and managing Good
Estate Web Site Content
is an Excellent way to Generate Real
. In fact, a content rich web site will generate and
convert leads to paying customers for you.
Fortunately, Pre-written Real
Estate Web Site Content Articles and Reports is easily found and
can be used in a variety of ways; as marketing reports, articles, web site
content and the like. You may be surprised at the amount and diversity of
information you find. Above all it offers a way to provide useful
information and gain the trust of your readers and site