Real Estate Web Designs
Real Estate Web Designs. Why do some
websites generate leads and prospcts better than others? Do you need a marketing
degree to create a website? Does design have much impact on sales?
may not realize this but many of the successful internet marketing businesses
realize that design, or layout of the website should be as much of a marketing
decision as the ad copy. Why is that?
Web designers can do some amazing
things with graphics and colors. You will also have a much more professional
looking site when an expert applies his handiwork. However, it is very important
to understand some of the key elements that smart marketers will make certain to
appear (or NOT appear) on their highly profitable sites. If you are aware of
these you may be able to select a designer who is knowledgeable in marketing as
well as design.
The first 'fold' of your site
is similar to opening a tractional paper letter. If you remove a letter from an
envelope that is folded in three, you will obviously view the top 'fold' first.
This fold is what individuals will see without scrolling down the page.
It is CRUCIAL that important elements like descriptive headlines, your contact
number, newsletter subscription form etc. all show in the first fold. Do NOT
place banners here unless they are the main element of your business as you will
be giving prime space to other websites and your customer (which you fought hard
to get in the first place) will be gone just as quickly.
Striking, bold graphics can be a real
eye-catcher for visitors. Still, successful internet marketers are pretty much
unanimous in stating that you should avoid flash graphics as much as possible.
Again, they tend to tire visitors eyes or create a distraction from the written
copy. Even if they are initially impressed by the work it may subconsciously
annoy them. Simplicity is again the best way to go.
Designs with a dramatic color can make
compelling choices for setting a mood. But reading on a computer screen demands
as much contrast as possible, otherwise the reader will develop vision fatigue.
You do not want to irritate or tire your visitors in any way or they may leave,
so be certain that the main body of your website copy is black writing on a
white background - or as close to that ideal as possible.
change appearance on different monitors, so what looks cool and calm on one
monitor may be bright and glaring on another. Simple works.
these are just some of the important elements you should be aware of when
designing your site.
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