Sponsor a Community Resource Guide - Real Estate Marketing Tip #18
Start a Community Guide
Do you have Community Spirit? If so, show it! Start a Free Community Resource Guide where local citizens can post news, place ads, offer services, buy and sell items, etc.
It can be a blog, section on your website, newsletter like, in the format of a booklet, flyer or whatever medium you choose.
Once you get it up and running you can integrate your marketing messages and presence throughout it. But don't make it too overt. Instead, go for subtle marketing techniques where you provide information first and sales pitches second...and even then they should be far and few between.
With the guide you can make fans while gaining leads. Your Guide can become wildly popular when you put your marketing skills and abilities into it.
And you can double or even triple your followers and subscribers by giving away freebies to entice them to become participants.
How? By doing the following things...
(1) Giving-away freebies to your Community Guide readers.
(2) Giving readers a way to tell-a-friend about your guide.
(3) Encouraging readers, writers and authors to make contributions to your guide by hosting special contests and prizes.
Want to set yourself apart from other agents? Then do something that merits it...start a Community Guide.
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