Three Ways To Use Real Estate Web Site Content Effectively. The Internet is HUGE...and Real Estate Internet Marketing in particular is big business and is growing in leaps and bounds every day.
Top Producing Real Estate Agents utilize quality Real Estate Web Site Content to Generate Leads.
Why Content? Because thousands of Buyers and Sellers log onto the Internet everyday looking for information...and not for YOU. But there's more to it than that.
Following are Three Ways To Use Real Estate Web Site Content Effective
One. Use Real Estate Web Site Content in Sequential Autoresponders
A Sequential Autoresponder, also known as Drip Email, allows Agents to automate some of their marketing functions. Autoresponders are great to have, as they are designed to automatically respond to any email they receive with an instant response.
By using one you won't have to spend countless hours answering emails. You'll be free to do other things and always know that your prospects and customers have access to the information they need anytime they want it.
All you need to set your business on autopilot is to order pre-written content and load it into your Autoresponder. Once a potential Buyer or current customer sends your Autoresponder address a message, the information they are seeking will automatically be delivered to them.
Autoresponders are very quick - the deliver information via email in a matter of seconds. There are many ways to use website content and sequential auto responders effectively.
For example, you could set up a 7 Part "Special Report for First Time Home Buyers" and if potential Buyers want the information have them request it via email. But instead of giving your regular email address you should give them the email address to the Autoresponder.
Again, they'll receive the requested information near instantly, making you look like an Agent who's on the job...and you will be with an Autoresponder.
Two. Use Real Estate Web Site Content as Special Buyer and Seller Reports. Generating Real Estate Leads via Real Estate Web Site Content is one of the easiest, yet perhaps most underutilized ways of generating real estate leads. While other forms of advertising can be very short lived (like radio, television, flyer ads, newspaper classified ads and magazines, etc.) a Web Site page can last a long long time - perhaps even longer than your career.
Simply stated, Real Estate Web Site Content is nothing more than information
packaged as Articles, Reports, Website Pages, etc. The more site content you
have the more information you can provide to your Web Site visitors.
Of course many will never see all of the pages you have on your Web Site, so offering the same information as "Special Reports" will enable you yet another way of providing the same information, but in a different manner and format.
Buyers and Sellers are hungry consumers for all things related to real estate, especially when it's pertinent to their specific needs. And because different people have vastly different needs you should give away as many reports as you can, knowing that some of the folk receiving them will think of you when they get serious about buying or selling real estate.
Three. This is The Final of Three Ways To Use Real Estate Web Site Content Effectively; Use It To Make Web Site Pages This is a no brainer, but consumers search the Internet everyday looking or information regarding their buying and selling needs...and they will repeatedly go to where they find it.
So, if your Web Site contains useful, informative and helpful information it will generate more leads than you might be able to imagine right now. And to reap the rewards of your efforts in building an effective traffic generating Web Site you need to capture the names and email addresses of your site visitors.
A subscription box offering "A Special Report, FREE Newsletter" or
something else of perceived value will help compel visitors to sign up. And once
they sign up the magic begins.