Why Use Real Estate Letters?
Because Mailing Real Estate Letters is one
of the easiest and most cost effective ways to brand you and
your real estate business while consistently promoting your services.
It's almost a certainty that if you're not mailing letters on a regular
basis you are missing out on income generating opportunities.
Generating leads is every agent's challenge, and direct mail campaigns are an effective way to get them.
Think about it for a second. If you are not marketing your services
daily it's highly unlikely that you're earning the kind of money you
want to make. And while letter campaigns aren't a magic pill
that will generate lots of fast sales they can be one of several marketing tools and
strategies that can solidify a sound business plan.
Below Are Nine Reasons
Why You Should Seriously Consider Mailing Real Estate Letters To Both
Current Prospects As Well As Past Customers On a Regular Basis.
- Real Estate Letters are an
effective way of targeting specific buyers. Since they are a one-on-one
way of communicating, it's easy for real estate agents and marketing
firms to go through their database and identify prospects based on
specific criteria – FSBOs, Expired Listings, Investors, Renters, etc.
- Pre-written Real Estate Letters can easily be personalized in order to specifically address the
individualized needs and wants of each recipient.
- People still enjoy receiving
helpful information by mail and opening letters. With an effective
opening statement, letters will grab our attention and entice recipients
into reading and learning more.
- Real Estate Letters are a
subtle way to bring up problems and offer solution. If you know about a
specific real estate problem that your customers are experiencing
mailing them a letter that addresses the problem head on that provides
effective solutions is a great way to generate leads.
- Letters can warm
up prospects and prepare them for telephone solicitation calls. They
are an effective way to introduce products and services to people that
are not aware of your business and can tweak their interest by showing
them how they can benefit from what you offer. A follow-up phone call
could seal the deal.
- Letters are an
unobtrusive way to advertise, as they allow people to make their own
decisions to learn as much or as little as they want to about you
products or services.
- Letters are a
perfect way to elicit immediate action. By ending your letter with a
strong statement, such as: Pick Up the Phone and Call Now! or Tear Off
the Order Form and Send It in Today! You can prompt your reader to act
- Letters are measurable and
can provide instant feedback. When letters are coupled with a strong
call to action, businesses can easily gauge their effectiveness.
- Letters are reusable. You
can create one letter and mail it to your entire database of prospects
and customers. With mail merge capabilities, although you use form
letters you can personalize each letter with the name of each person
you're mailing letters to.
No matter how you look at
it letters are a valuable part of every business, real world and
online. And getting started is easy!
To begin, set up a
database with all your customer information. You'll want to include
name, address, phone number, email address and perhaps what they have
listed, rented, or sold in the past. There is no need to get overly
sophisticated, you can use Word, Excel or a number of contact managers
that will help you streamline the process and sort the information into
Next, start collecting names and addresses of
potential prospects. Save all business cards you receive and consider
lead generating ideas that will entice people to give you their name and
address in exchange for something free! There are many ideas for
capturing contact information including: giving away free products,
asking people if they want to sign up for a free newsletter of white
paper and even holding a sweepstake, game or contest.
mailing Letters is a perfect way to keep in touch with prospects and
customers; past, current and future. They are an effective and
measurable way to increase sales and remain one of the best ways to
consistently promote your services while building your business.
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