Effective Web Design For Real Estate

web design for real estate, real estate marketing

Is there a single most best web design for real estate marketing? Fortunately, the answer is no.

However, there are some things that you must absolutely avoid. For example, the cute HTML trick that makes your copy blink is one of them. Look up "annoying" in the dictionary and you're likely to find it there.

Contrary to popular notions that blinking copy attracts viewer attention, blinking and other flashy stuff actually distracts viewers from the real purpose of the website page. If you Google "top 100 web sites" you'll be hard pressed to find more than a few with blinking or flashing copy.

Banners are another "no no". Sure, they look cool, but there is a growing body of evidence that shows they are mostly ignored by viewers. Again, you won't find many of them used on the top 100 web sites, unless they're super established and attract tens of thousands of visitors a day.

And now that I've suggested what not to do let me tell you one thing that you absolutely must do and that is to have plenty of real estate web site content . Viewers want information, so give it to them...and the more content you offer the more leads your website will generate.

In closing, not everybody can design and create a web site that will meet your needs; but if you stay focused on a design that's in your better business interest verses something fashionable you can do well.

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