Arguably, it starts with an excellent website-building software program. Other factors include the quality and amount of content offered on the site and a way to capture email addresses for followup email marketing campaigns to convert them to paying customers! Let's take a closer look at these elements individually.
Real Estate Agent Websites are the ultimate marketing tool for agents and brokers. When properly optimized for search engines, they can be the foundation to launch and sustain a successful career characterized by a steady source of leads that convert to leads, listings, and sales.
I've included below information about Real Estate Webmasters (REW), an example of one of many options available for you to consider.
REW has been in business, providing a comprehensive array of realtor website-building services since 2004. Its services include Graphic Design, Branding, Professional Copywriting, Custom Programming, Search Engine Marketing, Search Engine Optimization (SEO), and Pay Per Click (PPC) Management.
REW offers three packages for real estate agents; template sites that can be built slowly over time or quickly and at a reasonable price. It also provides a set of Value Add Modules with an option to display listings on your website.
Many agents spend lots of money on their websites but shortchange themselves by offering poor or too little content. However, one can never have too much content, excellent content that provides valuable information while educating buyers and sellers, like these Pre-written Real Estate Articles & Reports. You can buy them in sets of Ten Article Packs or a Super Pack of 250 Plus Articles.
These articles are highly versatile and appeal to buyers, sellers, renters, investors, and casual lookers who aspire to be homeowners and real estate entrepreneurs. They're also ideal for establishing rapport and building relationships with prospects when used as website content, article marketing, newsletters, drip mail campaigns, real estate flyers, etc. Click here to read more about them.
Capturing and converting leads to sales is what the real estate game is all about. But why do some agents have a knack for nailing it, and others flop at it? Well, that's the point of understanding lead generation systems, utilizing them effectively, and the importance of following up with leads. While I won't try to cover the hundreds of techniques available to agents today, I will highlight an article about the subject on a website called "Followup Boss." Interestingly, it refers to the "Real Estate Webmaster" website-building program referenced above as a primary lead generation system.
Here’s The Article: Interview With a Master Real Estate Lead Generator Mike Pannell