Real Estate Marketing Tips like the ones below are exactly what top-producing agents are using to grow and flourish their businesses. Investors use them, too!
Every agent, buyer, seller, and investor I know is constantly looking for effective ways to help them get listings, sell, rent, lease, or flip real estate, and increase their wealth through real estate holdings! Some use old-school real estate marketing strategies, while others combine conventional concepts with new-age marketing tools. But no matter how you implement them, these tips will impact your bottom line—and fast.
If you're serious about generating more leads, building real connections, and closing more deals, this list is your go-to starting point. Click through, try a few, and make them your own.
According to the National Association of Realtors, consistent marketing is one of the most critical factors separating top producers from the rest of the field.
✅ Mailers That Get Leads
Emails ignored? Try this. Real estate marketing mailers still get opened and acted on. This article shows you how to mail with purpose—and includes two free tools to help you launch better campaigns fast.
✅ Borrow a Real Estate Listing
Struggling to get your first listing? You don’t have to wait. Learn how to borrow a real estate listing and start generating leads, building your brand, and marketing like a pro—starting right now.
✅ Automate Emailing Chores
Stop chasing leads manually. Learn how top agents use autoresponders to nurture relationships 24/7—even while they sleep. Want to grow your list from zero to 3,500? Here's how it happened—and how it can work for you.
✅ Start Building a Mailing List
Want a smarter way to stay in front of clients? A mailing list is your marketing lifeline. From personal updates to hot listings, it builds trust, boosts traffic, and keeps your name top of mind. Here's how to start yours today.
✅ Start a Newsletter
Great agents don’t just follow up—they follow through. A newsletter keeps you in their inbox and on their radar. Whether you're starting fresh or revamping one, here’s how to build a loyal audience and spark consistent engagement.
✅ Farm Expired Listings
Expired listings are ripe for the taking—if you know how to approach them. Tap into this often-overlooked source of motivated sellers and turn missed deals into money-makers. Here’s how to start farming for results.
✅ Give Away Business Cards
Old-school? Maybe. Effective? Absolutely. Handing out 100 business cards a week could equal 5,000+ new connections a year. Here’s how to use this underrated tactic to grow your network fast.
✅ Source Real Estate Buyer Leads
Tired of waiting for the right buyers to show up? Learn how to consistently generate motivated leads and keep your pipeline full. This strategy could be your most valuable lead-gen move yet.
✅ Promote Listings When You Don’t Have Any of Your Own
No listings? No problem. Borrow one. This clever strategy lets you promote properties, grow your email list, and gain exposure—even when inventory’s tight. Smart agents don’t wait—they create their own momentum. Here's how to make it work.
✅ Farm FSBOs
FSBOs are motivated. They're visible. And they're often overwhelmed. That’s your opportunity. Learn how to approach For Sale By Owners the right way and turn their frustration into your next listing. This guide shows you how.
✅ Hold Open Houses
Think open houses are just for showcasing homes? Think again. They're lead magnets. Even without listings of your own, you can leverage them to connect with buyers, impress sellers, and build your brand. Let’s walk through how.
✅ Distribute Real Estate Flyers
Flyers aren’t dead—they’re powerful when done right. Discover five ways to turn a simple piece of paper into a lead-generating machine. From templates to tactics, this guide helps your message stick (and sell).
✅ Sponsor a Community Resource Guide
Want leads and goodwill at the same time? Sponsor a local resource guide. You get exposure, they get value—and you become the agent everyone knows. It’s easier (and cheaper) than you think. Here’s how to start.
✅ Real Estate Internet Marketing
More buyers and sellers are online than ever. Are you showing up? From autoresponders to automation, real estate internet marketing lets you scale your efforts and stay top-of-mind. Tap into what’s working right now.
✅ Illuminated Car Topper Signs
Turn your car into a moving billboard. Illuminated topper signs grab attention, generate curiosity, and keep your name in circulation 24/7. Want your brand seen around town? Here’s how to make it happen.
Bonus – Read Real Estate Marketing Books
Some books motivate. This one converts. Get instant access to real-world templates, smart strategies, and a plug-and-play email system that turns contacts into closings. Want smarter marketing? Start reading like a pro.
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