Email Marketing for Real Estate Agents has forever changed the real estate industry. The days of a few leads at a time are long gone!
Nowadays, agents can generate scores of leads in relatively short order with simple email campaigns! After creating a successful one, your job following a successful campaign is to duplicate it as fast as possible for even more success. And you should and can do it at a swift pace via email marketing.
Probably! But here are a few questions to answer to be sure.
Email marketing is a viable way to grow and expand your business if you answered yes to any of these questions. How? I use the Secret Weapon of Successful Email Marketers - Autoresponders!
So, what exactly are Autoresponders? Succinctly, Autoresponders are scripts that automate email replies. They are triggered when users request information, whether online via web form submissions or email links. And as their name suggests, they provide automatic responses to incoming messages; 24 hours a day - 7 days a week - 365 days a year.
1. turn anonymous website visitors into subscribers. Enrolling subscribers, also known as list building, is the most significant benefit of email marketing. The more you have, the greater your chances of converting them to listings, referrals and sales.
And the best way to get them to subscribe to your mailing list is to give them something of value in return for their name and email address. It can be a free report, a no-obligation consultation, or something else with a high perceived value.
Once a visitor subscribes to your mailing list via autoresponder, you can continue to send them email messages until you program it to stop. And the more people sign up for your List, the more goods and services you sell. It's that simple!
2. build long-term relationships with subscribers with minimal effort. A remarkable feature of autoresponders is once you've written a set of messages, you can use them repeatedly until you program them to stop.
There's nothing left to do after that but program them to go out on the dates, times, and frequencies you specify. Plus, your messages can reach all of your subscribers with minimal effort. The autoresponder will do all of the work for you automatically, 24/7.
3. follow up flawlessly without missing a single customer. Let's face it. It takes work to follow up with everybody that you meet. And autoresponders lighten the workload by automating your processes for following up with them whenever and as frequently as you decide. They will always know every prospect or customer subscribed to your List and always send messages to them.
One of the most challenging tasks in Internet marketing and online businesses is managing your time with your day-to-day tasks. But with an autoresponder, you can drastically reduce your workload while generating more leads, listings, and sales. Here are three innovative ways to do it!
One. You Can Publish Testimonials with them. In addition to placing testimonials on your blog and website, you can add them to your autoresponder. Testimonials validate your credibility and trustworthiness in the eyes of the readers. Consequently, publishing them via autoresponders is an effective marketing strategy to grow your brand and increase your business.
Two. Repurpose and Publish Some or All of Your Bog and Website Content. Although this may sound silly to some, it’s an innovative idea that works. Not all visitors will have the time to read your website and blog, often leaving before they can read all that you want them to know about you. Alternatively, put the content you want them to learn in autoresponder format and email it to them. Delivering it piece by piece will allow them to read when they have time.
Three. Use Your Autoresponder to Publish Your Website/Blog Terms and Conditions. Potential customers and clients often don’t have enough time to read your terms and conditions. The terms and conditions are fundamental, so it never hurts to include them in an email. Your terms and conditions that you email could include the exact copy from your website. Or detailed information about your return policies, purchases, refunds, and anything else you think a potential customer would like to know.
There are many other ways to use your autoresponder creatively. Give some thought, and prepare to be amazed by some possibilities!
Below is additional information (articles and resources) to help you get the most out of your email marketing campaigns. Aside from being practical, many are fun things to do while you continue building your brand and increasing your presence in your community.
Harnessing The Power of Autoresponders. Show me a successful email marketer, and I'll show you someone using autoresponders effectively. Here are more reasons why and how to use them. Included are Three Campaign Ideas that Target Renters, Buyers, and Investors that you can copy and paste and implement today! >>>
Best Design for Email Messages. Best design tips begin with sending information only to people who request it and end with content that make readers anxious for more. Read our simple suggestions for explosive results. The visual appeal of your messages is also important. Fortunately, most autoresponders offer a variety of templates with a great look and feel. >>>
Bulk Email Marketing for Real Estate Agents. Here's a comparison of 3 bulk email service providers. I've included a link to 16 more providers, plus ten essential tips to ensure that your email marketing habits are best practices and industry norms. >>>
Ten Free Email Marketing Services. Need an Email Marketing Service? Try one of these ten services to help you take your business to the next level. Set up a couple of messages, place a subscriber form to capture names on your website, then get ready for a lifetime of subscribers. >>>
Email Marketing Lists. You can buy, rent, or create your own. However, the better long-term strategy is to build your List from the ground up so that each person on it will have a personal connection with you. >>>
Optin Email Marketing & What It Can Do For You. There are some fundamental guiding principles about email marketing that you must observe. One is "never spam" anybody - ever! And the primary way to ensure this is by having each subscriber make a conspicuous and, therefore, conscious decision to subscribe to your email list. >>>
Email Marketing Helps Business To Grow. People do business with people they know and trust. Consequently, establishing relationships is vital to your success. Autoresponders can speed up that process. >>>
Renting a Real Estate Email Marketing List. Building a mailing list of prospects is far superior to buying or renting a list. However, it may be worth trying them at least once. If nothing else, they are a quick way of generating traffic and interest in your product. However, you can expect the conversion rates to be poor at best! Still >>>
Real Estate Marketing Online. I've been marketing online since 2004 and can verify that I sign up more newsletter subscribers when I give away freebies in exchange for a newsletter subscriber's email address. Here's some information about how you can do the same. >>>
Real Estate Email Marketing Software. Every day delayed in getting started with Real Estate Email Marketing is another day somebody is getting the business you could be getting. Start changing your future today! >>>
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