Email Marketing for Real Estate Agents has forever changed the real estate industry. It's no longer "business as usual" where the best that an agent can expect from a marketing campaign is a few leads at a time. Those days are long gone!
Nowadays, agents can generate large numbers of leads in relatively short order with simple campaigns.
As an example, my first email marketing campaign was a career changing event. In a few weeks I went from no leads to a dozen or more; to scores in a few months to hundreds in about a year or so. I then I steam rolled my way to more than three thousand subscribers (prospects and leads) at my zenith. And these were mostly free, exclusive agent leads that I generated myself!
And although we might market to different audiences (me to real estate agents and you to real estate buyers and sellers) you can realistically expect to experience some of the same successes with yor own email marketing campaigns.
The biggest appeal about real estate email marketing campaigns is once you set up a good one, you'll know it! After that your job then becomes driving leads to it... and duplicating it as fast as you can for even more success.
Can you copy and paste tesxt from one document to another? That's how easy it is to start an email campaign!
Following are three campaign ideas to fire up your imagination about ways to generate leads and build a mailing list of prospects eager hear to from you.
After reading them I want you to grab a pen and paper, or open up a blank document on your computer, and create a campaign for each category of prospects noted; buyers, sellers and investors. Or, you can simply tweak and use the three campaign ideas below "as is".
Each example involves giving away an enticing free product that could generate a steady stream of leads by having people opt in to your mailing list in exchange for the information.
I launched my first campaign in 2005 and I'm still using it to this day. In years 2- 6 I enrolled thousands of newsletter subscribers and sold lots of products (Ebook, letters, website content, flyers, etc.).
So, how is this relevant to you? It's very relevant! Automatic Email Marketing is perhaps the most underutilized tool available to agents today. And, costing just pennies per lead, it’s significantly less expensive than most other marketing strategies. Still, and surprisingly, few agents do it effectively.
If you're a Feal Estate Agent who isn't engaging in email marketing campaigns I dare say that you're giving lead listings and sales away to your competition like a boat taking on water... pretty soon you're going to sink below water level and not be able to come back up for air. That's when you'll be retiring your license and looking for another way to earn money! But it doesn't have to be that way.
So, is email marketing right for you? Probably! But here are a few questions for you to be sure. If you answer “yes”
to any of them Real Estate Email Marketing is most definitely for you.
If you answer yes to any of these questions email marketing campaigns are clearly a viable way to grow your business. How? By using a tool that I call the Secret Weapon...Autoresponders; also known as Email Marketing Services, Drip Marketing, Electronic Newsletters, etc.
The Autoresponder company I use and recommend is Get Response. However, here's a link to an article comparing sixteen email marketing companies for your review and consideration. Many offer a no obligation free trial, so try them out and chose one that you think is best for you.
Now let's discover how you can boost your leads, listings and success through Real Estate Email Marketing. Bookmark the page now to come back again to see new real estate agent email marketing ideas we add from time to time!
Okay! So, now lets get ready to fire up your first campaign, or improve ones you might currently be working via the information and resources below!
Autoresponders are the most effective marketing tools I've ever used. There's no better tool for generating leads and nurturing them to leads and sales. So, if you're looking for something that can make a difference in your business look no further than this effective real estate email marketing software tool!
Best Real Estate Emails. Best design tips begin with sending information only to people who request it and ends with content that make readers anxious for more. Read our simple suggestions for explosive results.
Bulk Email Marketing for Real Estate Agents. There's a comparison of 3 bulk email service providers, a link to a comparison of 16 providers, plus ten of the most important tips to ensure that your email marketing habits are best practice and industry norm.
Need an Email Marketing Service? Try one of these. Ten software services that can help you take your business to the next level. Set up a couple of messages, place a subscriber form to capture names on your website, then get ready for a life time of subscribers.
Email Marketing Lists
You can buy them, rent them, or create your own. However, the better long-term strategy is to build your own list from the ground up, as each person on it will have a personal connection with you and therefore more likely to be more responsive to your mailings.
Optin Email Marketing
There are some fundamental, guiding principals with regard to email marketing that you must adhere to...and one of them is "never spam" anybody - ever! . That principle is accomplished through "opt in" marketing, where every subscriber has to...
Email Marketing Helps Business To Grow
People do business with people they know and trust. Consequently,
establishing relationships is vital
to your success. Auto responders can speed up that process.
Real Estate Email Marketing List Rental While building a mailing list of prospects is a far superior to buying or renting a list, buying and/or renting one is worth trying out...at least once. If nothing else it's a quick way of generating traffic and interest in your product.
Real Estate Marketing Online Strategy I've been marketing online since 2004 and find that I sign up the most newsletter subscribers when I give away something of perceived high value for free in exchange for a newsletter subscriber's email address.
Real Estate Email Marketing Software - Every day delayed in getting started with Real Estate Email Marketing is another day somebody is getting the business that you could be getting. Start changing your future today!
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