Converting Expired Listings to New Listings is a Big
Deal! Of course, you probably know that already,
as do most agents...
because when you place a "For Sale" Sign & with a Name Rider on one that you've converted to a new listing magic happens.
For starters, every passerby and property owner, renter, visitor and investor in the neighborhood will potentially look to you as an agent to do business with, too! How does that grab you?
But many agents don’t quite get it! Despite it being one of the real estate industry’s worst kept secrets, relatively few agents farm expired listings and fewer still do it well! They either have poor follow-through, use ineffective letters, or are easily distracted and move onto the next thing before fully giving themselves an opportunity to succeed.
Consequently, there's great opportunity to step into the void and dominate expired listings in your community. But let’s be clear about it. Although farming expireds is an easy process, you need to be consistent in marketing them for best results and maximum satisfaction.
For example, if you can’t commit yourself to a 5-6 days a week daily routine of reviewing expireds and mailing letters, I recommend that you not start at all because you’re almost sure to be disappointed with the results and it’ll be a monumental waste of your time!
Successful agents farm them on a daily basis, deliberately and systematically... and why not? It's exciting! Plus, it’s rare to experience daily gratification in real estate sales, and getting a new listing is one of them. Plus it's an efficient use of time, as marketing them can be done in less than an hour a day once you settle into the routine of doing it.
However, when you first get started, I highly recommend spending a little extra time researching old expireds and mailing letters to ones that weren’t relisted. You should find a treasure trove of them ready for an agent like you to come along to convert to new listings!
Are you already successful? Congratulations, that’s wonderful! Still, no matter how successful you are you can always use more leads, listings and sales…right? And the process is so simple you’re almost assured success.
Below are links to related information to help you get off to a great start!
They're ready for immediate download and use. Plus, they come with a money back satisfaction guarantee - so you have absolutely nothing to lose... but a whole lot to gain! Click here for more!
That's it for right now! Here's To Your Real Estate Marketing Success!
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