Mailing Letters To Expired Listings
is Big Business

So, you're interested in sending Letters to Expired Listings? Congratulations!  You’re about to embark on a journey that many real estate agents know about, but few choose to undertake.

letters to expired listings

I never understood why, because farming expireds is arguably one of the best, most focused, results oriented approaches there is to generating leads. It's an easy concept to understand, and even easier to do. If you can mail letters you can convert expired listings to new ones.

It’s not rocket science, but before you get too excited be forewarned; not just any old expired listings letters will do.

Effective ones must have enough information on them to get the most desirable response; a phone call or email message to you.

However, if the ultimate most wanted response is a listing your letter must be outstanding. Hint! A FREE letter probably won't get you a $300,000.00 listing.

Fortunately, there are some pretty good ones available to choose from at reasonable cost. This set is one of them, but if you're bound and determined to write your own then have at it.

There's another big upside to using pre written letters; they're time tested and can be effective in any state, county, or city. 

Time Tested & Proven To Be Effective

letters to expired listings 2

Effective ones will generate a steady stream of warm, responsive prospects month after month; all interested in one thing, listing and selling their properties with you. It doesn't get any better than that...does it?

Some expired listing systems, like these, come with letters ready made to send to expired listings; either a series of letters, or stand alone ones. If you like the idea of repeat mailings go with a letter series, but if you're not interested in repeat contacts go with the single letter approach.

Either way can be effective...and there are pros and cons to both, but ultimately the choice comes down to your personal preference.

Your letters to expired listings should at a minimum have your full name, address, and phone number(s), and other contact information. They should be as grammatically correct as possible without sounding unnatural and spell checked to be free of misspelled words.

Good letters should also have lots of white space. What I mean is don't have run on sentences in paragraphs seemingly without end. Instead, have short, 2-3 sentenced paragraphs. For example, every paragraph on this page, excepting this one, is 3 sentences or less.

  • Also, use bullets whenever possible to break your sales message to help your reader better comprehend it.

Let's face it - real estate agents need listings. The more you have the more money you'll make. On the other hand you severely inhibit your earning capacity if you don't have many listings.

A good expired listing system, where you mail letters to expired listings, can help you get listings – period! They can help new agents get off to good starts and offer new beginnings for veteran agents who have been around for a while.

If you can conceive it you can achieve it! So, imagine listing signs with your name on them dotted throughout your community. They will give you instant credibility and help you generate more listings and make more sales.

Everybody likes doing business with a winner and a good letters to expired listings campaign can help make you one. 

Best Reasons to Prospect with Expired Listing Letters

Farming Expired Listings can be an agent’s dream strategy. Agents who nurture and tweak their mailing campaigns are often rewarded with a bounty of leads – they’re like the gift that keeps on giving. 

Here are the three most significant advantages to prospecting with expired real estate listing letters.  Let's look at them, and then you can decide whether they’re something you should do.

1. Decreased Workload - Once your letters are formatted on your computer, you’re ready for mass production.  After you've done this work, you’ll have an efficient, time-saving strategy that’ll take just minutes a day to contact 5-10 potential clients.

2. Residual Payoffs - A thing about letters is that they can sit around a person's house for weeks before they get around to responding to them. In fact, it's pretty common for prospects to call months after receiving letters, which I call "long tail marketing." You can even expect some calls from folk months after they receive your letters.

3. Increased Income - Real estate sales and marketing is a numbers game, and direct mail campaigns can help you market to hundreds of people, potentially resulting in increased business opportunities. Just ten letters a day x five days a week will result in 50 laser focused contacts per week for 200 a month. How many leads are you generating right now?

letters to expired listings

Ready to take your success to the next level?

Click here to learn more about how our Pre-written Expired Listing Letters can help!

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