Five Expired Listing Scripts To Convert Expireds To New Listings

Expired listings don’t fail because sellers don’t want to move—they fail because the right conversation never happens. The scripts below are designed to help you lead that conversation with confidence and clarity.

What These Scripts Do | Script #1 | Script #2 | Script #3 | Script #4 | Script #5 | Summary | Related Pages
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Expired Listing Scripts - What They Can Do For You

Expired listing scripts are pre-written dialogues that real estate agents use to contact homeowners whose listings have expired. These scripts aim to convince the homeowner to relist their property with the agent or broker. The best scripts are personalized, empathetic, and offer value to the homeowner. Below are Five Sample Scripts for your consideration.

Expired Listing Script #1

expired listings script #1

"Hello, this is [Agent/Broker Name] from [Real Estate Company]. I noticed that your listing has recently expired, and I wanted to see if you're still interested in selling your home. I understand that selling a home can be frustrating. However, I have a unique marketing plan to get your home the maximum exposure it deserves. We can also discuss any concerns you had during your previous listing and find a solution that works for you. Are you available for a quick conversation?"

About This Script:

  • Best used for: Opening a conversation and establishing trust with expired listing owners.
  • Primary tone: Professional, empathetic, and solution-focused.
  • Customization tip: Reference the homeowner’s previous listing experience and adjust the language to reflect their specific concerns.

Expired Listing Script #2

"Hello, this is [Agent/Broker Name] from [Real Estate Company]. I noticed that your listing recently expired, and I wanted to know if there's anything I can do to help you sell your home.

I understand it can be frustrating when you list your home for sale and the listing expires after being on the market for [insert number of months].

I have a proven track record of selling homes in this area, and I’d love to schedule a time to meet with you to discuss why your home didn’t sell.

I can offer a distinct marketing strategy to ensure your home is visible to qualified buyers who meet your requirements. I’m committed to providing excellent service throughout the entire process.

Can we schedule a time to meet in person and go over the details?"

About This Script:

  • Best used for: Re-engaging homeowners whose listings sat on the market without results and acknowledging their frustration.
  • Primary tone: Supportive, confident, and consultative.
  • Customization tip: Reference how long the home was listed previously and mention one specific improvement you would make differently this time.

Expired Listing Script #3

expired listing scripts image #3

"Hello, this is [Agent/Broker Name] from [Real Estate Company]. I noticed that your listing has recently expired.

I understand that selling a home can be frustrating, and I’m reaching out to offer my expertise and support.

My team and I specialize in selling properties that other agents couldn’t sell, using innovative marketing techniques like social media, video tours, and targeted online advertising.

I’d welcome the opportunity to learn more about what challenges you experienced during your previous listing and discuss how a tailored marketing strategy could help you achieve a successful sale.

Would you be open to a no-obligation consultation?"

About This Script:

  • Best used for: Positioning yourself as a problem-solver when a home failed to sell with a previous agent.
  • Primary tone: Confident, reassuring, and expertise-driven.
  • Customization tip: Reference one specific marketing gap from the previous listing and briefly explain how your approach would address it.

Expired Listing Script #4

"Hi, this is [Agent/Broker Name] from [Real Estate Company]. I noticed that your property listing has recently expired, and I wanted to reach out to see how I could help.

I know it can be frustrating when your home doesn’t sell, especially after the effort you put into preparing it for the market.

I’d like to schedule a brief call to learn what didn’t work during the previous listing and discuss what we can do differently to sell your home successfully.

My team and I use a customized marketing approach to help properties stand out and reach the right buyers.

Would you be open to a quick conversation at your convenience?"

About This Script:

  • Best used for: Opening a low-pressure conversation with expired listing owners who may feel discouraged.
  • Primary tone: Empathetic, calm, and solutions-oriented.
  • Customization tip: Acknowledge a specific effort the homeowner made to prepare the property and explain how your approach builds on that work.

Expired Listing Script #5

"Hello, this is [Agent/Broker Name] from [Real Estate Company]. I noticed that your property listing recently expired.

I know selling a home can be stressful, especially when it doesn’t sell as quickly as expected.

As an agent experienced in selling homes in this area, I use a strategic marketing approach designed to attract qualified buyers and create stronger interest in the property.

I’d welcome the opportunity to meet with you, review what happened during the previous listing, and show you how we can position your home for a successful sale this time around.

My team and I use targeted online marketing, video tours, and buyer outreach to maximize exposure.

Would you be open to a no-obligation consultation so I can walk you through how this process works?"

About This Script:

  • Best used for: Sellers who are still motivated but cautious and want clear evidence of a stronger marketing plan.
  • Primary tone: Reassuring, professional, and strategy-focused.
  • Customization tip: Reference a buyer trend, neighborhood demand point, or marketing channel that directly applies to the homeowner’s property.

Summation

Scripts are most effective when they’re supported by consistent follow-up. Once you’ve opened the conversation using the expired listing scripts above, the next step is staying top of mind with clear, professional messaging that reinforces your value.

That’s where Expired Listing Letters come in. Used together, scripts and letters create a one-two punch—allowing you to start the conversation confidently and continue it with written follow-up that builds trust, credibility, and recognition over time.

Continue Your Expired Listings Strategy

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