Expired Listing Letter Campaigns

You can think about Expired Listing Letter Campaigns, or you can do something about them. Socrates, one of the greatest "thinkers" of all time said "Action equals knowledge." Action, not thinking, is how we achieve results."

Action, not thinking, is how you'll achieve results!

If you are not willing to put in the time, effort and investment required to succeed in real estate sales, nothing will happen! 

You can think about doing something to grow your business, which is a good start, but absolutely nothing will happen until you take action.

This is true for most things, including executing Expired Listing Letter campaigns.  Not only do you have to initiate them you also have to keep them going to get the best results, even when you don’t really feel like doing it!  Agents who understand this do well in all markets, while agents without a plan, action or drive fail during great ones.

On Your Mark- Get Set - Go!

I can sum up getting started in a sentence.  Buy some pre-written letters - like these - and start mailing them. That’s it!

On the other hand, sustaining the initiative is a different matter.  It’s the hard part, not because it’s physically exerting, but because people tend to procrastinate, grow bored with mundane tasks and move on to the next thing that catches their attention before giving the thing they last started a chance to succeed.

For example, how many New Year resolutions have you made that lasted for all of a month before you gave up on them? Whatever it was that caused you to not follow through is the exact same thing that stop agents from keeping up with mailing campaigns.

But it doesn’t have to be that way.  You can have wildly successful outcomes with a commitment of only 30 – 45 minutes a day, if that long.  If this is too much time for you to commit to doing something that is almost guaranteed to improve your earnings you can hire someone to do it for you.  Warning! If you can't commit to doing it daily I suggest you don't do it at all, as your results will probably suck!  

Expired Listing Letter Marketing - Unlimited Potential!

The National Association of Realtors reports 87% of all new agents fail after five years in the industry - only 13% make it longer than that. Agents don’t leave the industry because they make a lot of money, they leave because they didn’t make it easy.  So, what does it take to be successful?  It takes a plan and having the proper tools to implement it.

Top producing agents plan to have lots of listings. Their for sale signs dotted throughout their communities provide free advertising, 24/7, 365 days a year, that generate even more listings.  Also, with their bounty of listings they have a high probability of selling something, and when they do they’re going to get paid! Agents without listings are part of the 87% that drop out in less than 5 years. 

What You Need to Know Before You Execute an Expired Listing Letter Mailing Campaign   

Farming Expired Listings is not an instant gratification process, but it has proven to be effective... again and again. 

Following are five reasons to target market them and get started today!

One. The letters you’ll need are readily available and can be used immediately upon purchase.  Using them will free you up to focus on other aspects of building your business; like holding open houses, showing properties, networking, social media marketing, making videos, flyer marketing, etc. 

Two.  Farming Expireds is like what a tortoise is to a hare - with the hare being slow and steady, but sure.  Buy a pack of letters, spend a few minutes individualizing them and you’ll be able to use them over and over to reap successful results.

Three. Mailing letters benefit newbie and veteran agents alike.  Rookies can get off to fast starts using them, while veteran agents can open a new niche market and/or re-energize stagnant careers.

Four. You can build a brand via letter mailing campaigns and with a catchy slogan you can dominate your local market the way some companies do with their slogans.  You’ll be able to figure out the companies below by their slogans when you read them, I’m sure.

Things go better with _____

You’re in good hands with _____

Soup and sandwich, soup and sandwich, have your favorite _____ soup and sandwich

Five. You’ll be a lot happier when you have a renewable source of leads to convert to listings and sales. It’ll bring your joy, peace and satisfaction like nothing else.

Work Smarter, Not Harder  -
Mail Expired Listing Letters

Availing yourself of proven marketing tips, tools and strategies that money making agents utilize every day to excel in their careers where others get licensed one day and drop out in large numbers over the next 12 months.

Click here to read more about the Expired Listing Letters I used that brought in 2 PLUS Listings a Week.Your satisfaction or money back is guaranteed!

Home > Real Estate Letters > Expired Listing Letter Campaigns