Expired Listing Letter - You can think about Expired Listing Letter Campaigns, or you can do something about them. Socrates, one of the
greatest "thinkers" of all time said, "Action equals knowledge." Action, not thinking, is how we achieve results."
Nothing will happen if you are not willing to put, in the time, effort and investment required to succeed in real estate sales!
You can think about doing something to grow your business, which is a good start, but nothing will happen until you take action.
This is true for most things, including executing Expired Listing Letter campaigns. You have to initiate them and keep them going to get the best results, even when you don’t really feel like doing it!
Agents who understand this do well in all markets, while agents without a plan, action, or drive fail during great ones.
I can sum up getting started in a sentence. Buy some pre-written letters - like these - and start mailing them. That’s it!
On the other hand, sustaining the initiative is a different
matter. It’s the hard part, not because
it’s physically exerting, but because people tend to procrastinate, grow
bored with mundane tasks and move on to the next thing that catches their
attention before giving the something they last started a chance to succeed.
For example, how many New Year resolutions have you made that lasted for a month before you gave up on them? Whatever it was that caused you to not follow through is the same thing that stops agents from keeping up with mailing campaigns.
But it doesn’t have to be that way. You can have wildly successful outcomes with a commitment of only 30 – 45 minutes a day if that long.
If this is too much time for you to commit to
doing something almost guaranteed to improve your earnings, you can hire
someone to do it for you. Warning! If you
can't commit to doing it daily, I suggest you don't do it at all, as your
results will probably be disappointing!
The National Association of Realtors reports that 87% of all new agents fail after five years in the industry - only 13% make it longer than that.
Agents don’t leave the industry because they make a lot of money; they leave because they didn’t make it easy. So, what does it take to be successful? It takes a plan and having the proper tools to implement it.
Top producing agents plan to have lots of listings. Their for-sale signs throughout their communities provide free advertising, 24/7, 365 days a year, generating even more listings.
Also, with their bounty of listings, they have a high probability of
selling something; when they do, they will get paid! Agents without
listings are part of the 87% that drop out in less than five years.
Farming Expired Listings is not an instant gratification process, but it has proven to be effective... again and again.
Following are Five Reasons to Start Getting Expired Listings Using an Expired Listing Letter System Today!
One. The letters you need are readily available and can be used immediately upon purchase. Using them will free you up to focus on other aspects of building your business, like holding open houses, showing properties, networking activities, social media marketing, making videos, flyer marketing, etc.
Two. Farming Expired Listings is like a tortoise to a hare - with the tortoise being slow, patient, methodical, steady, and sure to get to the finish line versus the hare who races ahead pretty quickly but runs out of energy to finish the race. Buy a pack of letters, spend a few minutes individualizing them, and you’ll be able to use them over and over to win many races.
Three. Mailing letters benefit rookie and veteran agents alike. Rookies can get off to successful starts using them, and veteran agents can open a new source of leads and re-energize stagnant careers.
Four. You can build a brand via letter mailing campaigns, and with a catchy slogan, you can dominate your local market the way some companies do with their slogans. I’m sure you’ll be able to figure out the companies below by their slogans when you read them.
Things go better with _____
You’re in good hands with _____
Soup and sandwich, soup and sandwich, have your favorite _____ soup and sandwich.
Now, what are your brand and slogan going to be?
Five. You’ll be happier having a renewable source of leads to convert to listings and sales. It’ll bring your joy, peace, and satisfaction as few other marketing strategies do.
Some agents avail themselves of proven marketing tips, tools, and strategies daily to excel in their careers. Others get licensed and drop out in large numbers over the next 12 months. Which will you be?
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