Our Sample Real Estate Letters might not be the best, but they're close to it if not! Here's my story of success using them!
I got my real estate license and started a few weeks later as an agent with Century 21. I was excited about passing the licensing exam and landing a job in a great office. And before you knew it, I was on the first day of work, dressed for success but with no one to impress but other agents.
I started with zero leads and no listings, which is typical for many new agents, but after a few weeks still had none. And then weeks became a month; doubt started creeping in. Had I miscalculated my ability to become a successful agent? And after a couple of weeks more, my disappointment turned to concern. I needed sales, and I needed them fast, and a sense of urgency kicked in and quickened with each passing week.
So, I went to school again, but this time it was the school of hard knocks. I researched lead generation ideas for new agents: canvassing neighborhoods, door-knocking, cold-calling FSBOs, Farming Expired Listings, Farming Neighborhoods, and Communities, identifying and forging relationships with high-income earners and investors, and the like.
I was uncomfortable knocking on people's doors and liked cold calling even less. But the idea of mailing letters appealed to me - it aligned with my low-key personality. I'm an introvert with some extrovert tendencies. But I had a problem... I didn't have any letters!
So, I started looking for a real estate letter template, and when I found none to my liking, I wrote my own and started generating leads, getting listings, and making sales!
Here's a Sample Real Estate Letter from the Set of 50 Power Letters mentioned below.
Below are letter sets you might like.
The letters in these sets reflect how I evolved from selling to educating, nurturing leads, and empowering leads to make informed decisions. And that was because I grew to understand that buyers and sellers were interested in what I could do for them versus what I wanted, which, I shamelessly admit, was a desperate need for a sale!
So, as my writing evolved, I started incorporating tips that would help them get through the sometimes tricky but always challenging process of buying or selling a home.
I became an educator first, then a salesman…and guess what happened? The combination of providing helpful information worked so well that whenever I needed more leads, I’d mail more letters.
Do you want to change the trajectory of your career? Then consider a real estate letter marketing campaign to add buyers and sellers to your sales lead pipeline!
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