Our Sample Real Estate Letters might not be the best, but they're pretty darn good! Here's my story of success using them!
I got my restate license and started a few weeks later as an agent with Century 21.
I was excited about having passed the licensing exam and landing a job in a great office. It was entirely commission based, but I was still feeling good about it. And before you know it there I was on the first day of work in my new office, dressed for success but with no one to impress but other agents.
It was exactly like I had scripted, except for I had zero leads and of course no listings. So, you can understand how I might have been just a tad disheartened after my first couple of weeks with no action.
After a couple of weeks my disappointment turned to concern… I needed sales and I needed them fast as my concerned amped up and I started feeling sense of urgency that quickened with each passing week.
So, I went to school again, but this time it was the school of hard knocks. I researched ideas for being successful as a newly licensed agent: door knocking and canvassing neighborhoods, cold calling FSBOs, Farming Expired Listings and the like.
Although none of them seemed likely to generate fast business, I found a strategy that felt in sync with my personality, which was sourcing leads and listings through real estate letter mailing campaigns. But I had a problem... I didn't have any letters!
So, I started looking for real estate letter template and when I found none to my liking I wrote my own and started generating leads, getting listings and making sales!
Here's a Sample Real Estate Letter from the Set of 50 Power Letters mentioned below.
Below are letter sets you might like.
The letters in these sets reflect how I evolved from a salesman first mentality to one that educated my leads in order to make a sale. And that was because I finally accepted that buyers and sellers were interested in what I could do for them versus what I wanted, which, I shamelessly admit was a desperate need for a sale!
So, as my writing evolved I started incorporating tips that would help them get through the sometimes difficult, but always challenging process of buying, or selling a home.
I became an educator first, then a salesman…and guess what happened? The combination of providing useful information worked so well that whenever I needed more leads I’d simply mail more letters.
Are you wanting to change the trajectory of your career? Then consider a real estate letter marketing campaign to add buyers and sellers to your sales lead pipeline!