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Sample Real Estate Introduction Letter


Sample Real Estate Introduction Letter
Introduction Letters
Sample Real Estate Introduction Letter to Seller
Sample Real Estate Introduction Letter to Potential Buyers
Recap

Introduction Letters

Prewritten Real Estate Letters can help overcome the most challenging part of writing an effective letter- getting started! At a minimum, when you find good ones, you can mail them "as is," with few, if any, revisions. Below are two of the better ones for your consideration. 

Sample Real Estate Introduction Letter to Seller

sample real estate introduction letter to seller

Sunday, April 30, 2023 

Mr. John and May Handsome
8119 Lake Bende Drive
Mytown, FL 55555

Dear Mr. & Mrs. Handsome,

Please allow me a moment to introduce myself and explain why it might matter to you. During the last six months, I sold 12 properties and am currently working with more buyers looking to purchase homes! Some are interested in your neighborhood. Have you considered selling?

If so, now may be an opportune time to do something about it. If my buyers have not found homes by the time I hear from you, perhaps I can interest them in yours! Interested? Please call me.

Calls to my cell phone get an immediate response most times, but should I not answer right away, I typically return calls within minutes. Call me now (your cell phone number) and see for yourself!

Prospective Buyers love that I'm so readily available, as do my Seller clients! Looking forward to speaking with you soon!

Best Regards!

Your Name
Your Neighborhood Specialist!
Cell Phone Number

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Sample Real Estate Introduction Letters can lead to email marketing campaigns.

While these particular letters aren't in FSBO, Expireds, Power Letters, Super Pak, letter sets, they are a representation of the quality of them. Each set effectively generates prospects, albeit in uniquely different ways. Click on their links to read more about them.

Sample Real Estate Introduction Letter
to Potential Buyers

sample real estate introduction letter to buyers

Sunday, April 30, 2023

Ms. Katherine Homebuyer
1918 South Lake Road
Your town, PA 11111

Re: Mistakes People Make When Buying a Home

Dear Ms. Homebuyer,

Buying a home represents the most significant financial decision people will ever make. As you might expect, there are pitfalls to avoid.

For example, one of the first mistakes people make is not getting pre-approved or pre-qualified by a bank or lending institution. Sellers and their agents are often skeptical of a prospective buyer's ability to obtain a mortgage loan when the buyer has yet to be pre-qualified.

Consequently, when choosing between two comparable offers or contemplating countering a buyer's bid, a seller will always look more favorably upon the pre-qualified buyer.

Employing the services of a realtor makes excellent sense since navigating through the home purchase process is complex and fraught with financial dangers. Therefore, as a buyer, you should have a realtor who will fully commit to representing you and looking out for your best interests.

On the other hand, the seller's realtor will typically favor the interests of the seller, and rightfully so, as the seller hires them. Your agent will be inclined to do a "comparative market analysis," which will establish property values and selling prices of homes in the area of your targeted purchase.

Buying a home should be done systematically and carefully. Want to Know More?

Get My Special Report 
"Mistakes People Make When Buying a Home"
Get it today! Email "sendittome@youremailautoresponderaddress."

Finally, and in closing, please call anytime with any questions. I am looking forward to speaking with you soon!

Sincerely,

Your Name
352-283-9316 cell
333-333-3333 home
yourname@abcrealty.com

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Special Note! The "Mistakes People Make When Buying a Home" Report is included in these prewritten real estate marketing content reports.  Return to Top

Sample FSBO Real Estate Introduction Letter

Sunday, April 30, 2023

Ms. Emily Johnson
1234 Oak Street
Greenwood, CA 98765

Dear [First Name],

Allow me to introduce myself—I'm [Your Name], a dynamic and results-driven real estate agent specializing in the [neighborhood or city] area. With great enthusiasm, I stumbled upon your impressive property at [address] and knew I had to reach out to you.

I have been closely monitoring the local real estate market, and your home caught my attention for all the right reasons. Its unique charm, exceptional features, and ideal location make it a standout in the area. I couldn't resist connecting with you and exploring how I can contribute to your successful selling journey.

Here are some key benefits of working with me as your real estate agent:

Local Market Expertise: With a deep understanding of the [neighborhood or city] area, I can provide valuable insights on market trends, pricing dynamics, and buyer preferences to position your home for maximum appeal.

Extensive Network: Through my vast network of potential buyers, industry contacts, and fellow agents, I can actively promote your property and tap into a wider pool of qualified buyers.

Effective Marketing Strategies: I will develop a comprehensive marketing plan tailored to your property, utilizing both traditional and innovative digital channels to maximize exposure and generate interest.

Skillful Negotiation: As an experienced negotiator, I will skillfully advocate for your best interests to secure the highest possible selling price and favorable terms.

Time and Stress Savings: By handling all aspects of the sale, from staging and showings to paperwork and negotiations, I'll save you valuable time and alleviate the stress associated with the selling process.

Personalized Service: I am committed to providing exceptional client care and maintaining open lines of communication throughout the entire process. You can trust that I will readily address your questions and concerns and provide regular updates.

I would be delighted to discuss your unique requirements, address any inquiries you might have, and propose a customized strategy for your premises. Feel free to contact me at [phone number] or [email address], and we can schedule a time that works best for you. Thank you for considering the possibility of partnering with me to sell your home.

Warmest regards,

Your Name
352-283-9316 cell
333-333-3333 home 
yourname@abcrealty.com

Recap

While sending sample letters to buyers and sellers is a great way to generate leads, actually doing it can amount to a lot of work. Given your current daily activities, you likely don't have time to write them.

However, that problem is speedily resolved with a library of proven prewritten real estate prospecting letters you can prepare for mailing in minutes. You can use them "as is" or tweak them to reflect your tone and style.  Return to Top

Sample Real Estate Introduction Letters for Buyers and Sellers

You can learn more about them by clicking on the images below.

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