Expired Listing Script: A Simple, Proven Way to Win More Listings Every Week

An expired listing script is one of the fastest ways to add steady listings to your pipeline without chasing cold leads or begging for referrals. When you know exactly what to say — and how to say it — conversations feel easier, sellers feel comfortable, and appointments happen naturally.

Expired listings aren’t dead leads.

They’re motivated homeowners who simply didn’t get results the first time.

And that’s where you come in.

Why an Expired Listing Script Works So Well

Most agents avoid expired listings because they feel awkward calling strangers.

The problem isn’t the lead.

The problem is uncertainty.

When you don’t know what to say, you ramble. When you ramble, you sound unprepared. And when you sound unprepared, sellers lose trust fast.

An expired listing script fixes that instantly.

Here’s what it gives you:

• Clear talking points
• Professional positioning
• Consistent messaging
• Less hesitation
• More appointments

Instead of “winging it,” you lead the conversation with confidence. Sellers can feel the difference — and confidence closes more listings than cleverness ever will.

A Simple Expired Listing Script You Can Use Today

Your goal isn’t to sound salesy. It’s to sound helpful and prepared.

Try something like this:

“Hi [Seller Name], this is [Your Name]. I noticed your home came off the market and didn’t sell. That can be frustrating, especially after putting in all that time and effort.

I specialize in helping homes that didn’t sell the first time around. Usually it’s just a few small changes in pricing, exposure, or marketing strategy.

If I could show you exactly what I’d do differently to get it sold, would you be open to a quick 15-minute chat?”

That’s it.

Short. Respectful. Professional. Low pressure.

You’re not pushing for a listing. You’re offering clarity.

And clarity is what sellers really want.

How to Use Your Expired Listing Script Without Sounding Scripted

Here’s the mistake many agents make: they try to memorize every word.

Don’t.

Memorize the flow, not the lines.

Follow this simple structure instead:

1. Acknowledge their frustration
2. Position yourself as a specialist
3. Offer insight or improvement
4. Ask for a small next step

That framework keeps the conversation natural while still guiding it toward an appointment.

Think of your expired listing script like guardrails — not handcuffs. It keeps you on track while letting you sound human.

Turn Your Expired Listing Script Into a Weekly System

A script alone is helpful.

A system is powerful.

The agents who consistently win expired listings don’t just make a few calls when business slows down. They build a repeatable routine.

Simple weekly plan:

• Pull new expireds daily
• Call the same day
• Send a follow-up letter
• Add a second touch a few days later
• Stay visible for 2–3 weeks

This approach builds familiarity and trust. Sellers often choose the agent who shows up consistently — not the one who called once.

If you’d rather not create all the scripts, letters, and follow-ups from scratch, you can shortcut the process with the Expired Listing Letters & Script System , which includes proven letters, scripts, and structured follow-ups so you always know what to send next.

Common Expired Listing Script Mistakes to Avoid

Small missteps that quietly cost you listings

Even a strong expired listing script can fall flat if the delivery feels off. Most sellers aren’t rejecting you — they’re reacting to pressure or uncertainty.

• Talking too much instead of listening
• Sounding pushy or desperate
• Bashing the previous agent
• Overloading with stats and jargon
• Failing to follow up after the first call

Keep it calm. Keep it helpful. Your goal isn’t to “sell” on the first contact — it’s to earn trust and the next conversation.

Expired Listing Script FAQ

Final Thoughts on Using an Expired Listing Script

You don’t need fancy tactics or complicated funnels.

You need consistency and confidence.

An expired listing script gives you both.

Make the calls. Send the letters. Follow up professionally.

Do that every week and two or three extra listings isn’t luck — it’s predictable.

Stay steady. Stay helpful. Stay visible.

The listings will follow.

Related Pages You Might Like

Expired Listings Guide

Learn where to find expired listings and how to turn them into consistent weekly appointments.

Farming Expired Listings

Build a predictable pipeline by targeting neighborhoods and staying visible before competitors do.

Real Estate Letters

Swipe proven prospecting letters for expireds, FSBOs, and sellers that spark calls and listings.

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