Expired Listing Letter Campaign

Expired Listing Letter Campaign Marketing is a great way for  for Realtors to build a dynamic business.

expired listing letter campaign


Since the national do not call list went into effect, effectively hindering cold calling methods, compelling sales letters can offer the next best alternative to reaching prospects and delivering your marketing messages.

Through Expired Listing Letter Campaigns your letters you can emphasize how you are uniquely different in

  1. packaging client properties to get them sold at fair market value 
  2. aggressively marketing their properties and 
  3. negotiating with buyers to get their homes sold while putting the most money possible in the sellers pockets.

Expired Listing Leads for Realtors

While many Realtors intuitively know how productive and profitable Expired Listing Letter Campaigns are, a lot of agents ignore them . I’m always left wondering why and am perplexed by the oversight, because Expired Listing Letter Campaigns are extremely effective while being easy to do! 

If you're a Realtor who's not not marketing your services daily it's highly unlikely that you're satisfied with the amount of money you're making... and let's not mince words here! You became a Realtor to make money and not just spend it! 

And although Expired Listing Letter Campaigns are not the magic pill that will start generating you tons of sales, they are one of several proven marketing strategies that can give you a solid foundation from which to launch successful lead generating initiatives.

Here's How To Target Expired Listings 

expired listing letter campaign, expired listing script

Finding Expired Listings is easy! All you have to do is run a search for them in your MLS System, recent and old ones! However, while successfully targeting them is a little more difficult it's relatively easy to do... especially when using expired listing letters with an expired listing script!

With letters and script in hand you can begin by setting up a database with all your customer information. You'll want to include name, address, phone number, email address and perhaps what they have listed, rented, or sold in the past. 

Don't complicate things by thinking you need to run out and buy expensive software to do this. You can use Word, or Excel, which you probably already have on your computer.  If not, there are a number of contact data management systems that will help you streamline the process and sort the information into relevant fields. 

Next, start collecting names and addresses of potential prospects. Save all business cards you receive and consider lead generating ideas that will entice people to give you their name and address in exchange for something free!  There are many ideas for capturing contact information including: giving away free products, asking people if they want to sign up for a free newsletter, offers of white papers to help them buy or sell real estate and even holding  sweepstakes, games and contests.

Here's How To Win Expired Listings -
Know It and Never Forget It!

expired listing letter campaign, expired listing script, expired listing leads for realtors

Realtors and Agents are first and foremost in the business of solving problems, and not selling real estate - whether they know it or not! 

Why? Because buying and selling homes can be very stressful, especially for first timers and/or homeowners faced with the prospect of vacant homes, double mortgages nd the like. Most need and want help in order to ensure that their experience is as good as it can get.  So, be sure to emphasize "what's in it" for them.  Again, they have a need and you have the solution.

Fast Start Your Expired Listing Letter Campaign 

Asking questions is an attention getter, as it will require readers of your mailings to pause and reflect on what it is you're asking and what their thoughts are about it. 

Also, create attention grabbing headlines/subject matter. You want to grab the readers attention and make them at least think about what it is you have to say.

Finally, keep your copy simple, direct, short and to the point. There's no reason to beat around the bush.  Say what you want to say and  use words that motivate, inspire and compel readers to take action.

Final Words

Summarily, the most successful real estate agents tend to have lots of leads; buyers, sellers, or both.  And a lead generating system that works well is a good Expired Real Estate Listing System.  They're relatively inexpensive, easy to find and are often ready for same day implementation.

Check Out our Expired Listing Letters
for Your Campaigns

expired listing letter campaign

Our Letters can help you get more prospects, sign up more listings and make more sales.  These particular ones have helped some agents generate 2 or more listings a week, and in some instances without cold calling or cutting fees just to get the listings! Click here to check them out!

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