Expired Listing Letter Campaigns -
Targeted Marketing on Steroids!
Expired Listing Letter Campaign Marketing is an excellent way for Realtors to build a dynamic business.
Since the national do not call list went into effect, effectively hindering cold calling methods, compelling sales letters can offer the next best alternative to reaching prospects and delivering your marketing messages.
Through Expired Listing Letter Campaigns, you can emphasize how you are uniquely different in
- packaging client properties to get them sold at fair market value
- aggressively marketing their properties and
- negotiating with buyers to get their homes sold while putting the most money possible in the seller's pockets.
Expired Listing Leads for Realtors
While most Realtors intuitively know how profitable Expired Listing Letter Campaigns can be, many ignore them. Why? Maybe because they think they're too hard. I don't know!
But whatever their reasons are, it is good news for you. They're just fewer agents to compete with! What I can tell you for sure is that Expired Listing Letter Campaigns can be highly effective and easy to implement and sustain!
If you're a Realtor who's not marketing your services daily, it's doubtful that you're satisfied with the amount of money you're making. Let's not mince words here! You became a Realtor to make money and not just spend it!
And although Expired Listing Letter Campaigns are not the magic pill that will start generating fast sales, they are one of a select few strategies that can give you a solid foundation from which to launch other successful lead-generating initiatives.
Here's How To Target Expired Listings
Finding Expired Listings is easy! All you have to do is search for them in your MLS System, recent and old ones! However, while successfully targeting them is a little more complex, it's relatively easy to do..., especially when using expired listing letters with an expired listing script!
- Search your MLS daily for expired listings. Suppose there aren't ten or more. In that case, you can pull some from the past year that were never relisted.
- Mail ten letters daily - Monday through Friday, and Saturday and Sunday, if you're a workaholic.
- Be sure to record the homeowners' names, addresses, and specific information about their properties so that when they call you after receiving your letters, you can start talking specifically about their properties from the jump! They'll be super impressed that you can instantly recall information about their home even though they may not know you.
Finally, refrain from complicating things by thinking you need to run out and buy expensive software to do this. You can use Word or Excel, which you probably already have on your computer. A pre-made log comes with this expired listing letter system.
Here's How To Win Expired Listings -
Know It and Never Forget It!
Realtors and Agents are, first and foremost, problem solvers, whether they know it or not!
That's because buying and selling homes can be very stressful, especially for first-timers and homeowners faced with the prospect of vacant homes, double mortgages, and the like.
And most need buyers and sellers want their real estate transaction experience to be as good as possible. And that's where you come in.
- So, emphasize "what's in it" for them and deliver it with excellent service. They have a need, and you have the solution.
Fast Start Your Expired Listing Letter Campaign with These Three Simple Steps
- Ask questions! They're attention grabbers that require readers to pause and reflect on what you're asking and gather their thoughts as if they're actually going to respond.
- Create attention-grabbing headlines. Again, you want to grab the reader's attention and make them at least think about what it is you are telling them in your letters.
- Keep your copy simple, direct, short, and to the point. There's no reason to beat around the bush. Say what you want to say and use words that motivate, inspire and compel readers to take action.
Final Words
Summarily, the most successful real estate agents tend to have many leads; buyers, sellers, or both. And a lead generator that works well is any other is a good Expired Real Estate Listing Letter System. They're affordable, easy to find, and are often ready for same-day implementation.
Check Out These Expired Listing Letters
for Your Campaigns. They're Hot and Big on Results!
These letters can help you get more prospects, sign up more listings and make more sales. These particular ones have helped agents generate 2 plus listings a week without cold calling or cutting fees to get the listings! And if you don't like them, you can get your money back without questions! You can read more about them here!
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