Expired Listing Letter Campaign Marketing is a great way for for Realtors to build a dynamic business.
Since the national do not call list went into effect, effectively hindering cold calling methods, compelling sales letters can offer the next best alternative to reaching prospects and delivering your marketing messages.
Through Expired Listing Letter Campaigns your letters you can emphasize how you are uniquely different in
While many Realtors intuitively know how productive and profitable Expired Listing Letter Campaigns are, a lot of agents ignore them . I’m always left wondering why and am perplexed by the oversight, because Expired Listing Letter Campaigns are extremely effective while being easy to do!
If you're a Realtor who's not not marketing your services daily it's highly unlikely that you're satisfied with the amount of money you're making... and let's not mince words here! You became a Realtor to make money and not just spend it!
And although Expired Listing Letter Campaigns are not the magic pill that will start generating you tons of sales, they are one of several proven marketing strategies that can give you a solid foundation from which to launch successful lead generating initiatives.
Finding Expired Listings is easy! All you have to do is run a search for them in your MLS System, recent and old ones! However, while successfully targeting them is a little more difficult it's relatively easy to do... especially when using expired listing letters with an expired listing script!
With letters and script in hand you can begin by setting up a database with all your customer information. You'll want to include name, address, phone number, email address and perhaps what they have listed, rented, or sold in the past.
Don't complicate things by thinking you need to run out and buy expensive software to do this. You can use Word, or Excel, which you probably already have on your computer. If not, there are a number of contact data management systems that will help you streamline the process and sort the information into relevant fields.
Next, start collecting names and addresses of potential prospects. Save all business cards you receive and consider lead generating ideas that will entice people to give you their name and address in exchange for something free! There are many ideas for capturing contact information including: giving away free products, asking people if they want to sign up for a free newsletter, offers of white papers to help them buy or sell real estate and even holding sweepstakes, games and contests.
Realtors and Agents are first and foremost in the business of solving problems, and not selling real estate - whether they know it or not!
Why? Because buying and selling homes can be very stressful, especially for first timers and/or homeowners faced with the prospect of vacant homes, double mortgages nd the like. Most need and want help in order to ensure that their experience is as good as it can get. So, be sure to emphasize "what's in it" for them. Again, they have a need and you have the solution.
Asking questions is an attention getter, as it will require readers of your mailings to pause and reflect on what it is you're asking and what their thoughts are about it.
Also, create attention grabbing headlines/subject matter. You want to grab the readers attention and make them at least think about what it is you have to say.
Finally, keep your copy simple, direct, short and to the point. There's no reason to beat around the bush. Say what you want to say and use words that motivate, inspire and compel readers to take action.
Summarily, the most successful real estate agents tend to have lots of leads; buyers, sellers, or both. And a lead generating system that works well is a good Expired Real Estate Listing System. They're relatively inexpensive, easy to find and are often ready for same day implementation.
Our Letters can help you get more prospects, sign up more listings and make more sales. These particular ones have helped some agents generate 2 or more listings a week, and in some instances without cold calling or cutting fees just to get the listings! Click here to check them out!
Man With Envelope Image by Loveluck at FreeDigitalPhotos.net How To Target Image by jscreationzs at FreeDigitalPhotos.net Way Listing Success Image by renjith krishnan at FreeDigitalPhotos.net