As recently as five years ago, many real estate agents I spoke with wanted to be more informed about sequential autoresponders. They had a vague sense of them as "the thing" that drives email marketing, but they didn't fully understand how to use them properly.
Fast forward to today, and my observations are relatively unchanged. Although more agents may be engaging in email marketing, they have more to learn to unleash the full potential of autoresponders. Return to Top
Succinctly put, a sequential autoresponder is an email script that automatically responds with a series of messages when prompted. It happens when people sign up for requested information, or you've programmed it to send messages to folk who have previously subscribed to your mailing list. With one, you can
And these ideas are just an inkling of the vast number of ways sequential autoresponders can help you capture, nurture and convert leads to customers. Return to Top
The number one rule in effective real estate email marketing is always to capture every possible prospect's email address. Here's how to build an extensive prospect list to generate more leads, listings, and sales.
First, you must sign up for a paid membership at a respected autoresponder service. Once you have one, adherence to the following ideas will regenerate a constant stream of commission-generating real estate leads. Return to Top
Tip #1 - Place a sign-up box on every website and blog you own to capture email addresses from your online visitors. Offer them a FREE report or eBook for signing up for your new newsletter.
You will use this newsletter to "publish" news about your services, including new listings, reduced listings, just sold properties, and the like to your subscribers. Be sure to publish information that will keep your subscribers looking forward to your subsequent publications.
By capturing email addresses and disseminating a newsletter to your customers frequently (once every 2 to 3 weeks is good), you will increase your sales and profits.
Tip #2 - Give prospective customers a FREE offer that complements the product or services you promote in the lead capture form. Again, it could be a FREE eBook or Real Estate Marketing Report about buying and selling real estate.
Tip #3 - Give your customers a "preview" of your next email offer in every email newsletter you publish. Also, include a line or two about any FREE bonus offers accompanying your upcoming emails to excite them and set up your next product mailing.
Tip #4 - When advertising your services in print ads, always allow the readers to get on your mailing list. Promoting your services for the single expressed purpose of capturing email addresses is clever marketing. Return to Top
Are You Undecided About Subscribing to A Paid Autoresponder Service? If so, it's perfectly understandable! But you can still get started today with a FREE Trial Subscription with any number of Autoresponder Services. Some offer 30 days long enough to discover how impactful autoresponders can be on your marketing initiatives.
The Autoresponder Service I've been using since 2005 is GetResponse. I started with a Free Trial Offer and later upgraded to a paid monthly service. And my cost now is less than $20.00 per month. And the tools and resources they offer are outstanding. You can
Now that you know more about Real Estate Email Marketing and Autoresponders, today is a great day to take your campaign to the next level. Return to Top
Auto-responders and Real Estate Marketing - Testimony of an Email Marketer (Mine) that grew their subscriber list to thousands of prospects.
Email Marketing for Real Estate Agents - Discover our resources to grow and realize more of your email marketing potential. There's something for newbies and veterans alike,
3 Reasons Every Agent Needs Email Marketing Software - email marketing gives a 94 and 139 percent return on your investment! Increase your knowledge and distance your competitors.