Autoresponders! You've probably heard of them, but do you know how effective they are as lead generators? Respectfully, probably not! And I say this because many real estate agents have yet to fully embrace email marketing as a primary strategy to generate leads and boost sales.
Here's a quick look at what many need to know to harness their power to generate more leads, listings, and sales.
An autoresponder is a program that automatically generates a set response to all messages sent to a particular email address. As their name suggests, they provide automatic replies to incoming messages 24 hours a day - seven days a week - and 365 days a year.
Getting Started With Autoresponders is easy. If you have limited funds, there are places on the Internet where you can get them for free. On the other hand, paid ones can run as low as $15 per month.
Another great thing about autoresponders is that most of them are flexible, easy to use, and will send out your messages when you decide, whether daily, weekly, or monthly. Plus, once you set up your email messages, they'll continue working for you until you program them to stop. Return to Top
I've used autoresponders in my online real estate businesses since November 2004. And during that time, my email subscriber list hovered on average at just shy of 4,000 subscribers.
I went from enrolling a few subscribers monthly in December 2004 to hundreds per month during my most successful period of email marketing for leads.
Admittedly, there are faster-growing lists than mine, but slow and steady has proven more enduring than a take-the-money-and-run approach! Case in point: I'm still in business, while some of my competitors aren't. Return to Top
Imagine this! It's 2:00 AM, and you're fast asleep. But your auto-responder, like the good virtual secretary it is, is on standby and ready to respond to requests for information.
At 2:13 AM, you receive a request for a copy of a free report that you're offering to first-time home buyers. And in the blink of an eye, your autoresponder emailed the requested information. Meanwhile, you remain steadfastly asleep!
Congratulations! Not only did you get a lead, but you secured the best one possible–somebody contacting you for information. And they gave you the information you need to follow up and make a sale. Return to Top
It can take up to 7 times to contact someone before they do business with you.
Still, many agents are applying old selling practices to a fast-paced society without any automation: no website, no autoresponder, no nothing! It's a game they can't win and may soon be out of business because of it!
On the other hand, you are reading this article and preparing to transition to this enhanced way of doing business. Return to Top
One. Target Renters
Let's say you want to target first-time home buyers living in high-end apartment complexes, and your theme is "buy for the same as rent."
Would renters paying $1,800 to $2,500 per month be interested in buying homes if the mortgage payments were the same as their rent payments? Yes? I think so, too! Here's how you can generate leads.
Two. Target Buyers
Create one or more special reports to be delivered in a series of 7 emails over seven days or a time and sequence of your choice. A Special Report could be a series of articles that look something like these;
You can find these and other prewritten articles and reports here. Branding them with your personal information will generate the best results.
Three. Target Sellers and Investors Too
Apply the idea above to newspaper ads and vary the theme to target buyers, sellers, or investors. There are prewritten reports available for them, too.
Specifically, look in your real estate classified ads section for ads similar to the one described above. My bet is you will find a few of them! Why? Because many agents are still marketing real estate the old-fashioned way. Specifically, they advertise listings almost to the exclusion of getting buyer leads first! Return to Top
Auto-responders are affordable, ranging from FREE Trials to $20.00 or so a month. And a FREE Trial is a great way to learn what they can do. I've been using GetResponse since 2004; I started with a Free Trial and upgraded to a paid plan once I experienced the power and success of using one.
Of course, other companies offer Free Trial Services, too. Some of the more notable ones include
More important than which company you use right now is getting started. You can try several to see which one you like the best before deciding on one to go with for the long haul. Return to Top
Are you ready to take lead generation to another level? Then, get yourself an autoresponder. With one, you can get more leads - starting today! All that's left now is to do it! Happy Prospecting! Return to Top
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