real estate web site content

Start Building a Mailing List

by Lanard

 Start Building A Email List - Real Estate Marketing Tip #2

Start Building A Email List - Real Estate Marketing Tip #2

Start Building a Mailing List. One comprised of physical home addresses is better than none at all, but a mailing list of email addresses is ultimately better, faster and cheaper.

With email messages you can hit the send button and mail messages to all of your prospects...instantly; and and for a fraction of what mailing via the US Post Serviced costs.

As an example, mailing 100 letters would cost you $55.00, plus the cost of paper and envelopes. Emailing the same recipients will cost you nothing.

Real Estate Email Marketing is becoming increasingly popular for this and many other reasons, even though Realtors and agents still tend to under-utilize it as a consistent marketing strategy.

Its' near instantaneous delivery capability will enable you to quickly build your "brand of one" a lot faster than you can via snail mail campaigns. You can also engage in repetitive marketing more often via email marketing than through snail mail marketing.

If you have a conventional mailing list you ought to consider converting it to an email list. You can do this by simply offering something of perceived value and requiring those who are interested in receiving it to opt in to your list. You can convert many of them to paying cstomers through similar, repeated mailings and offerings.

As online marketers say, you can't make money without a list...and in this instance the list would be the same as leads. No leads = no listings or sales.

Do you have an email list? There's no better time to start building one than there is right now. See more below about how to get started.

Image by Loveluck at

Comments for Start Building a Mailing List

Click here to add your own comments

Want to know the most effective way to create a mailing list?
by: Lanard

Use a service or product idea that you're excited about and offer it as a freebie in exchange for a person's e-mail address. When you do you'll have taken your first step to promoting yourself as an industry expert.

Here's how it works. When web-site visitors give you their information in exchange for your product they are also giving their explicit consent and permission to you to send them email messages.

If you have already have something to send then that's swell! If you need something you can check out these real estate web site content articles. They can be repackaged and released as an online course, special buyer and seller reports, ebooks, etc.

On the other hand, if you've never penned anything this web site content will be perfect for using as information to use in your email marketing campaigns.

List Building Made Easy
by: Lanard

If you're new to Real Estate Internet Marketing you probably don't have a mailing list yet! And if you don't have a mailing list you probably aren't making any money. But if you build a list you can create a sustainable business model that is not overly dependent on outside sources for traffic, leads and/or income.

Essentially, building a list is collecting email addresses of people who want to be contacted by you. The benefit of building a large list is you have contact with hundreds to thousands of people whenever you have a message to get out via drip marketing.

If you don't collect names from people who are visiting your website you are missing out on an opportunity to convert them to paying customers. Most people who visit your website only do so once, but by collecting email addresses you are able to redirect them back to your website, or special offers.

Also, by building a list you might even be able to afford to pay for traffic since each visitor becomes more valuable. Each visitor can be contacted repeatedly with your message to buy your products or request your services.

The easiest way to build a list is to put newsletter sign up forms on your most visited pages. It is important to put it near the top of the page so people can see it. Giving away a free e-book is another great incentive for people to sign up to your list.

Pop up forms are also a good device many Internet marketers use to collect names. The good thing about this is you don't have to change any of your pages to include a pop up form because it goes over your page.

These days with the amount of spam people receive, it is best to have a double opt-in list. Double opt-in means that people who enter their contact information into your sign-up form must also confirm via a second message that they want to subscribe to your list.

By building a quality double-opt in list you will have more favorable responses to your messages and/or offers. A lot of people find that building a double-opt in list harder to build, but in the end it saves everyone a lot of hassle. It assures you are not sending spam to people who don't want your emails, and people who are receiving your emails will be more likely to respond to them.

Click here to add your own comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Real Estate Marketing Tips.

Pre-Written  Real Estate Letter Sets