Although buying Email Marketing Leads can generate viable prospects in the short term, I'm a big advocate of cultivating your own for sustainability of long term success.
I should know because I've been using email to market my products and services for nearly eight years now and have tried it all; generating leads Pay Per Click, Pay for Lead, purchasing Bu;k Email Lists, etc.
However, nothing real worked well until I engaged in content marketing, which generated lots of leads that started buying my products. So if it can work for me it can work for you.
Following Are Some Articles To Help You Become a Subject Matter Expert Regarding The Subject.
20 Places to Acquire New B2B Email Marketing Leads - Most marketers do not collect the majority of their new email records on their web site. 58% of marketers estimate that they acquire one-quarter or less of their email subscribers on their site. Only 21% say three-quarters or more are collected there. So if marketers are not collecting email addresses through their web sites, where are the addresses coming from? Here’s a list of 21 places where B2B marketers could be collecting email marketing data.
5 Non-Email Factors that Impact the Success of your Email Marketing - Many successful brands have very clever email campaigns that get poor results. Why? Marketers are often guilty of short-sightedness: they consider only the email message. While the creative and copy are of primary importance, other factors influence the success or failure of a campaign. For email marketing to be successful, establish best practices early, and constantly optimize to achieve the best results.
6 Non-Traditional Places to Collect Email Addresses - Before you send out your next email marketing campaign, consider some non-traditional sources to collect new email addresses. Think about where your customer interaction is strongest and reach out there to make contact and build your email list. That may mean collecting email addresses at conferences, or retail checkout, using social media, or converting snail mail recipients to email opt-ins. Your bigger, better email list might be a smart phone app away.
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