The effectiveness of Real Estate Email Marketing Software is undeniable, despite the fact that so many real estate agents underutilize it. Are you one of them? Let’s see!
Real Estate Email Marketing Software is a technology that works 24/7/365 days a year, providing information to prospects while gathering their contact information for repeat marketing communications whether 2 AM early morning or 10:00 PM late night, Email Responder Software works around the clock converting leads to paying customers, unlike any other product on the market.
Still, to their detriment, many agents ignore Email Marketing Responder Software altogether or grossly underutilize their capabilities. Perhaps it’s because, like many things new and different, they complicate their use in their minds when they’re easy to use.
And once you set up your responder messages, which is the most time-consuming part about using them, everything is automated to the point of being low maintenance for years on end with minimal additional effort required to perpetuate efficient use.
Email autoresponder software, also known as sequential autoresponders, is software programmed to automatically respond to prompts sent to it in the form of requests for information and most popularly, someone signing up for correspondence from you (newsletter, e-zine, new products, sales notices, etc.).
You’re probably already very familiar with it but may not know that it’s the same thing. Think of the automatic “Out of Office” message you set up when you’re getting ready to take a few days off work.
That’s an automatic responder…a simple software program that allows you to create and automatically send messages without ever having to do anything else except set it when you leave the office and reset it when you return.
Depending on how you set it, everybody who emails you will receive your out-of-office message or specific people.
Here’s the short answer: Email Marketing Software can help you get, nurture and convert more leads. It's a cost-effective way to increase your revenue (e.g., salary, income, and profits) while working more efficiently around the clock, even when you’re vacationing and just spending time out of the office and/or away from your desk for a few minutes.
Let me answer the question further with another question. Would you try to run a computer-based business without having your own computer?
Of course, you wouldn’t – it would be pure folly to try! Yet, that’s exactly what real estate agents who aren’t using Real Estate Email Marketing Software are doing… working ineffectively because they’re not using one of the best, most effective real estate tools on the market today!
You’ve probably heard the phrase, “the money is in your list,”… and it’s true. If you don’t have a growing list of viable prospects, your business will eventually stagnate and die... and that's just how it is!
But more than just having a list is required. You need one where subscribers want to hear from you, one comprised of people who have permitted you to contact them and are eager to hear from you. So, rather than take the easy route of renting or buying a list, you should build one!
Here’s how you do it!
Create and embed a form on your website so people can opt into your list. Offer something of interest to them for Free that they'll receive when they complete and submit their contact information via the subscriber form. When they do, they'll automatically receive your pre-prepared response and requested information via your autoresponder.
Once they’re subscribed to your email list (aka contact list, database, subscriber list, opt-in list, etc.), you’ll be able to contact them in the future to nurture a relationship with them.
Being a Successful Real Estate Agent in today's business climate requires the utilization of a different set of marketing tools than those used by businesses even ten years ago.
And it doesn’t matter whether you’re a business of one or a hundred, or brick and mortar versus exclusively online. Whatever it is, Automatic Email Marketing Responder Software can be the difference between having a business in name only versus one that is wildly successful!